图书标签: 思维 创新 成长 Business 英文原版 管理 创意 淘宝网光速书店有售
发表于2024-12-25
How to Fly a Horse pdf epub mobi txt 电子书 下载 2024
As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs.
Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely rewarding exploration of how “new” comes to be.
Kevin Ashton led pioneering work on RFID (radio frequency identification) networks, for which he coined the term "the Internet of Things," and co-founded the Auto-ID Center at MIT. His writing about innovation and technology has appeared in Quartz, Medium, The Atlantic, and the New York Times.
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人类的脑科学还缺少一个牛顿! 人类的大脑里面到底有多少个神经元?知觉是怎么来的?情感是怎么来的?梦境是怎么回事? 这些基本的都没有搞清楚。 但是人类的科学有个灰箱研究法,可以不管内部到底怎么回事,只管输入和输出,并总结出规律。 一、优生学 优生学的逻辑:聪明...
评分本书的作者——凯文阿什顿,大名鼎鼎的“物联网”概念的提出者,在这一本书中向一种在长久的社会文化中植根的观念发起了冲击。创新这个概念,似乎长久以来都带着一股神秘的色彩,提到创新,人们往往会将其与天才联系在一起,仿佛创新是天才们的专属物,而阿什顿——一位成功的...
评分文/吴情 谈到创新,智力上的,或者实践中的,我们脑子里可能会首先蹦出一系列与之相关的故事,比如大声叫着“我知道了”从浴缸中跑出的阿基里德——他发现了浮力定律,又如苹果树下被砸中脑袋的牛顿——他发现了万有引力定律,再或者是爱因斯坦的灵光一现,使之产生出相对论的...
评分1.创新是这么一个过程:一步一步行动,一次一次失败,许久之后的某一步,成功了。(创新不靠灵感,靠长期持续行动,灵感也是长期持续行动衍生出来的副产品) 2.从这个定义来看,每个人都可以创新。难就难在——怎么保证长期持续行动?(你可能累了,你可能被诱惑了)怎么忍受一次次...
How to Fly a Horse pdf epub mobi txt 电子书 下载 2024