Mindless Eating pdf epub mobi txt 電子書下載2025

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Brian Wansink is an American professor in the fields of consumer behavior and nutritional science and is currently serving as the Executive Director of the USDA's Center for Nutrition Policy and Promotion (CNPP), which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid (MyPyramid).

Wansink is best known for his work on consumer behavior and food and for popularizing terms such as "mindless eating" and "health halos." His research has focused on how our immediate environment (supermarkets, packaging, homes, pantries, and tablescapes) influences eating habits and preferences. Wansink holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University. He is the author of over 100 academic articles and books, including the best-selling book Mindless Eating: Why We Eat More Than We Think and Marketing Nutrition (2005). He is a 2007 recipient of the humorous Ig Nobel Prize and was named ABC World News Person of the Week on January 4, 2008.

出版者:Bantam

作者:Brian Wansink

出品人:

頁數:276

译者:

出版時間:2006-10-17

價格:USD 25.00

裝幀:Hardcover

isbn號碼:9780553804348

叢書系列:

圖書標籤:

科普
美國
飲食科學
英文原版
心理學
美食
健康生活
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In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.

• Does food with a brand name really taste better?

• Do you hate brussels sprouts because your mother did?

• Does the size of your plate determine how hungry you feel?

• How much would you eat if your soup bowl secretly refilled itself?

• What does your favorite comfort food really say about you?

• Why do you overeat so much at healthy restaurants?

Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.

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Wansink也是神人一枚，早年在多所大學間轉了很久，每所大學都不知道該把他往哪個系裏放。他的研究也是別出心裁，不屑於討好主流的興趣，於是也多年沒混到tenure；直到Cornell慧眼識人，把Wansink和他傳奇的Lab招到麾下。公認的最有名的Wansink研究是bottomless bowl (無底湯...

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这本书我没有完整读过，但是看过Brian Wansink研究mindless eating这方面的论文，发表在《obesity》上面[拥有高校数据库的同学可以去找来看]。人为什么会胖，吃多了，是最主要的因素。二战后食品工业飞速发展，当所有食品公司加工出来的食品的总热量远远超过消费者正常需求时...

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用戶評價

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超有趣的書！強烈推薦！關於環境因素和主觀印象如何影響我們吃什麼，吃多少，體驗如何。可以從這些研究推理齣怎麼輕鬆地科學飲食！ Mindless Eating: we eat what we believe/expect we're eating. "The best diet is the one you don't know you are on." -----the power of habbits.

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很多廢話

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是本探討人們如何受食物體積大小、包裝、周圍環境、共同進餐的人以及個人行為影響而不知不覺中吃得過多或者吃得略微少一些的研究，書中列舉瞭大量的案例，對那些想減肥又不願意拋棄美食的人是個不錯的小建議，可以讓我們吃得又愉快，又能無形中少攝入熱量。

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Eating better is best.

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看不下去瞭