Relationship Marketing pdf epub mobi txt 電子書下載 2024

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Adrian Payne

Butterworth-Heinemann

1998-05-04

320

USD 44.95

Paperback

9780750640176

圖書標籤: Marketing

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发表于2024-11-09

Relationship Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Relationship Marketing pdf epub mobi txt 電子書下載 2024

圖書描述

The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of this important topic.

Issues such as:

*customer retention

*employee satisfaction

*supplier relations

*management of service quality

are all brought together to provide an integrated approach to the development of a relationship marketing strategy.

Complements the best-selling title Relationship Marketing

Presents a selection of some of the best writing on the subject by experts from around the world

Relationship Marketing 下載 mobi epub pdf txt 電子書