McQuail's Mass Communication Theory pdf epub mobi txt 電子書下載 2024

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Denis McQuail

Sage Publications Ltd

2005-04-30

616

USD 42.95

Paperback

9781412903721

圖書標籤: communication 傳播理論傳播學傳播教科書教材麥奎爾英文原版

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发表于2024-11-22

McQuail's Mass Communication Theory epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

McQuail's Mass Communication Theory pdf epub mobi txt 電子書下載 2024

圖書描述

OVER 80,000 COPIES SOLD!

The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.

Thoroughly up-to-date, this new edition includes:

- a glossary of nearly a hundred key terms in media and communication

- additional pedagogical features, such as break out boxes and end of chapter summaries

- more contemporary media examples

The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

McQuail's Mass Communication Theory 下載 mobi epub pdf txt 電子書

著者簡介

圖書目錄

McQuail's Mass Communication Theory pdf epub mobi txt 電子書下載

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用戶評價

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第一本，16天。

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textbook

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糾結

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每天都看電視上網，每周都讀報紙，每次都對媒體內容解釋評論，這本大厚書把大眾傳媒裏的大部分問題不厭其煩地梳理瞭一番，如McQuail自己梳理的十個主題，五個問題，內容流通的五個階段。由於這本書誌在網羅大眾傳播的所有問題，書中論述不免龐雜散亂，需要足夠耐心和跟進閱讀。其中引起我注意的問題是，在很多章節裏作者對形而上的探討、理論的爭鳴和經驗的研究的分界並不清晰，這使讀完McQuail 想去做具體的研究的讀者感到白讀瞭，因為根本無從下手的茫然很容易迅速摧垮剛剛建立起來的自信。

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讀後感

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研究议题： Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion

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