Diffusion of Innovations, 5th Edition pdf epub mobi txt 电子书下载 2025

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出版者:Free Press

作者:Everett M. Rogers

出品人:

页数:576

译者:

出版时间:2003-8-5

价格:GBP 25.00

装帧:Paperback

isbn号码:9780743222099

丛书系列:

图书标签:

传播学
Innovation
创新
老罗推介
传播
学术
rogers
科技
Diffusion of Innovations
5th Edition
Innovation
Adoption
Technology
Behavior
Sociology
Change
Management
Communication

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具体描述

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.