Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
埃弗雷特·罗杰斯(Everett M. Rogers),新墨西哥大学新闻与传播系教授、系主任。曾任国际传播协会会长。他的著作包括《传播研究史》(1994),《传播技巧》(1986)。
首先声明:一个星给中文版,英文版本身非常经典 现在的翻译问题极大,这里仅仅以第一章为例列举几个: 1、社会体系(中文第25页)。英文原文是: A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a commo...
评分首先声明:一个星给中文版,英文版本身非常经典 现在的翻译问题极大,这里仅仅以第一章为例列举几个: 1、社会体系(中文第25页)。英文原文是: A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a commo...
评分豆瓣的推荐是令人发指的。 例子有二:周一晚上我刚在北广的学报上看到创新扩散理论。回到宿舍,惊现我 的推荐书目中有本《创新的扩散》。 周三晚上看《中国图书评论》,看到一段评贝克特的不错就抄下了,周五就发现它推荐我读《等待戈多——贝克特选集3》(午夜文丛),如果说...
评分这本书的内容就是围绕“扩散是创新通过一段时间,经由特定的渠道,在某一社会团体的成员中传播的过程”(p5)这一句话展开的解释和分析。 创新是什么? 首先说说创新。创新是什么?根据罗杰斯的观点:“如果一个方法对个体来说看起来是新的,那么它一个创新。”(p11)文...
评分Everett M. Roggers的Diffusion of Innovations (New York: Free Press, 2003) 几乎是创新研究领域的一本圣经。此书已出中文版,译为《创新的扩散》,不过不知何故,此书知晓度并不够。至写作本评时为止,关于此书的评论,书评网豆瓣(www.douban.com)上居然一条没有。这简直...
试用非常广的一书,被社科教授推荐。读起来不费事,写得也简单易读。
评分原来之前读的都不是第五版。
评分易懂,但有点罗嗦 没读完,其实只看了Diffusion Network一章,推荐
评分为什么dvd在中国diffusion这么迅猛?
评分再读
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