McQuail's Mass Communication Theory pdf epub mobi txt 电子书下载 2024

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Denis McQuail

Sage Publications Ltd

2005-04-30

616

USD 42.95

Paperback

9781412903721

图书标签: communication 传播理论传播学传播教科书教材麦奎尔英文原版

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发表于2024-12-23

McQuail's Mass Communication Theory epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

McQuail's Mass Communication Theory pdf epub mobi txt 电子书下载 2024

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OVER 80,000 COPIES SOLD!

The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.

Thoroughly up-to-date, this new edition includes:

- a glossary of nearly a hundred key terms in media and communication

- additional pedagogical features, such as break out boxes and end of chapter summaries

- more contemporary media examples

The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

McQuail's Mass Communication Theory 下载 mobi epub pdf txt 电子书

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McQuail's Mass Communication Theory pdf epub mobi txt 电子书下载

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每天都看电视上网，每周都读报纸，每次都对媒体内容解释评论，这本大厚书把大众传媒里的大部分问题不厌其烦地梳理了一番，如McQuail自己梳理的十个主题，五个问题，内容流通的五个阶段。由于这本书志在网罗大众传播的所有问题，书中论述不免庞杂散乱，需要足够耐心和跟进阅读。其中引起我注意的问题是，在很多章节里作者对形而上的探讨、理论的争鸣和经验的研究的分界并不清晰，这使读完McQuail 想去做具体的研究的读者感到白读了，因为根本无从下手的茫然很容易迅速摧垮刚刚建立起来的自信。

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这本书等于什么都讲了，也等于什么都没讲。初学者适读。

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糾結

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个作者老是话讲了一半就没了

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第一本，16天。

读后感

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研究议题： Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion

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