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发表于2024-12-23
Propaganda pdf epub mobi txt 电子书 下载 2024
“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, Propaganda
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.
This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.
Edward Louis Bernays (November 22, 1891 – March 9, 1995) is considered one of the fathers of the field of public relations along with Ivy Lee. Combining the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays was one of the first to attempt to manipulate public opinion using the subconscious.
短小精悍的佳作——作者是著名骗子弗洛伊德的外甥
评分短小精悍的佳作——作者是著名骗子弗洛伊德的外甥
评分关于propaganda的溯源,关于其如何与政治、商业结合,以及其如何适应信息环境,全书架构非常清晰,通俗易读,推荐一下。
评分主要是它出的时间真的很早 现在看来似乎几近是常识的概念 放那会儿还是值得写和读的吧。现在的话,适合快速翻阅,做一个常识补充。 ps 大概是由于写作时代的限制,书里一些观点相对不是很平权主义。
评分说好的书评呢!
为写太平洋战争时期日本propaganda电影的论文,借了这本古董书来扫一眼,权当背景了解。本来只想写个笔记,结果豆瓣这笔记一次只让填一个页数,太麻烦。 Bernays的论述材料主要是一战之后美国国内的政界和商界的propaganda,强调其作为一个invisible而omnipresent的manipulato...
评分为写太平洋战争时期日本propaganda电影的论文,借了这本古董书来扫一眼,权当背景了解。本来只想写个笔记,结果豆瓣这笔记一次只让填一个页数,太麻烦。 Bernays的论述材料主要是一战之后美国国内的政界和商界的propaganda,强调其作为一个invisible而omnipresent的manipulato...
评分为写太平洋战争时期日本propaganda电影的论文,借了这本古董书来扫一眼,权当背景了解。本来只想写个笔记,结果豆瓣这笔记一次只让填一个页数,太麻烦。 Bernays的论述材料主要是一战之后美国国内的政界和商界的propaganda,强调其作为一个invisible而omnipresent的manipulato...
评分为写太平洋战争时期日本propaganda电影的论文,借了这本古董书来扫一眼,权当背景了解。本来只想写个笔记,结果豆瓣这笔记一次只让填一个页数,太麻烦。 Bernays的论述材料主要是一战之后美国国内的政界和商界的propaganda,强调其作为一个invisible而omnipresent的manipulato...
评分为写太平洋战争时期日本propaganda电影的论文,借了这本古董书来扫一眼,权当背景了解。本来只想写个笔记,结果豆瓣这笔记一次只让填一个页数,太麻烦。 Bernays的论述材料主要是一战之后美国国内的政界和商界的propaganda,强调其作为一个invisible而omnipresent的manipulato...
Propaganda pdf epub mobi txt 电子书 下载 2024