具體描述
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.
For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan, Amazon.com
著者簡介
Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker.
圖書目錄
讀後感
这本书的作者格拉德威尔提出一个论点，我们能不能人为的让一件产品，一件事情或者一种观念迅速的流行起来。 要制造流行，首先要了解什么是流行。流行有3个属性特征（Page：xxv），我个人用“流行感冒”来进行映照理解。 特征1，传染性。很容易在人与人之间引起传播。 特...
評分一种流行病的爆发需要三个条件，人们传播传染物的行为、传染物本身和传染物发挥作用需要的环境。一个流行潮的爆发，也起因于类似的三个条件，作者称之为个别人物法则、附着力因素、环境威力法则，其中任何一个条件的变化都可能引爆一场流行。 个别人物法则指出，一些特殊的人，...
評分翻译的太不怎么样了！简直惨不忍睹！ 钱清还是北大教翻译的，真实难以置信。是让学生翻的吧？ 比如第一页第六句，People were going to the Ma and Pa stores, the little stores that still carried them, and buying them up. Ma and Pa ...
評分原分几次发表在我的blog上，现在整理了一下供大家参考。不过这里没有了链接，如果不舒服的话，请移步这里：http://www.xinghan.net/index.php/post/7 ps：又从网站推广的角度对引爆流行的理论进行一些案例性分析，就不写在这里了，有兴趣的同学请看这里：http://www.xingha...
評分引爆点-Malcolm Gladwell 这本书结构看起来很简单，典型的德国哲学家黑格尔"三段式",即“认为一切发展都经历三个阶段，即发展的起点（正题），对立面的显现（反题），对立面的统一（合题）。反题否定正题，合题否定反题，合题是否定之否定。黑格尔把三段式作为论证其客观...
用戶評價
隻用幾句話的書何必寫成一本書
评分完全名過其實的一本書。全書可以用一頁講完：流行靠關鍵節點、感染力以及具體環境。然而作者靠車軲轆話翻來覆去（注意瞭這人是來事的關鍵，上節咱們說瞭這人很關鍵，都聽好瞭要來事就得跟上上章的這人學！），堆砌許多不相關的案例（有些和epidemics根本沒關係），能拉長到一本書。這書本質上是市場營銷書，以稀釋過的社會學和心理學為賣點。就像培訓師一樣，案例越多越好，重復越多次越好，正說反說掰碎瞭說，抖個機靈賣個新鮮，而讀者大可不必深入思考。這種文風適閤公開演講，適閤去TED，不適閤寫書。在聽這本書之前，我剛聽瞭另一本暢銷書Freakonomics。兩本書都以通俗社會科學作為主題，都談到紐約90年代犯罪率反常下降、父母對子女後天影響其實有限等話題，相比較本書的解釋分析就要淺嘗輒止得多。
评分Law of the few, the Stickness, and the power of context-- were in fact very interesting and practical ideas when it comes to everyday life. And God knows how I love plain& precise writing. A terrific, mind-blowing rewarding must-read.
评分也就能哄哄文科生
评分開始看這本書源於之前TEDtalk上的Gladwell的講話，對語速快的人特殊的好感開始一本一本的看，第一本看的是Outliers, 第二本就是這本，記者的書麵語言還是我最喜歡的簡潔明瞭。這本看的版本是書麵掃描，突然發現看PDF還是喜歡書麵實體掃描多過於純電子PDF.
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