What Chinese Want pdf epub mobi txt 電子書下載2025

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出版者:Palgrave Macmillan

作者:Tom Doctoroff

出品人:

頁數:272

译者:

出版時間:2012-5-22

價格:USD 27.00

裝幀:Hardcover

isbn號碼:9780230340305

叢書系列:

圖書標籤:

中國
China-Studies
社會
消費心理
英文原版
文化
經濟
Economics
中國生活
文化洞察
消費心理
社會觀察
現代中國
生活方式
人文關懷
中國故事
民族性格
社會變遷

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具體描述

Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese have difficulty explaining their own "Chineseness" to outsiders. In What Chinese Want, China expert Tom Doctoroff posits that China’s distinguishing traits explain the country in profound ways, including:

*Connection to History: For thousands of years, the impulses and conflicts within Chinese civilization

have driven its people’s behavior and choices. More than any other nationality, they are driven by their past history as much as by their intense focus on the future. This manifests itself in a profound belief in their country's stability and an intense national pride that often drives business decisions.

*A Complex View of Morality: As evidenced by their sticky human rights issues, rampant piracy, and

endemic government corruption, the Chinese have a significantly higher tolerance for certain things the

West would consider wrong. Doctoroff puts these differences in context so that the reader can understand their nuances and impact on business and international relations.

*Family Over the Individual: Whereas in America the individual is a prized source of originality, freewill, and consumer choice, in China the focus is squarely on the family and the larger society. This difference can be seen in the educational system, entrepreneurial activity, and many other key aspects of Chinese society.From the new generation’s embrace of Christmas to the secrecy of industry titans; from the government’s meticulously incremental approach to currency appreciation to the middle class’s fixation with luxury brands, Doctoroff explains the mysteries of modern China for those looking to enter the market in a culturally sensitive and effective way.

著者簡介

Mr. Doctoroff is the author of "What Chinese Want: Culture, Communism and China's Modern Consumer" and is the North Asia director and Greater China CEO for J. Walter Thompson, whose clients include Starbucks, De Beers and Renren.

圖書目錄

PART I: PROLOGUE
The Objectives of What Chinese Want
Modern Middle Kingdom: Old Pipes, New Palace
PART II: CHINESE SOCIETY
Family and Country and Me: Chinese Society
China's Middle Class and Communist Party
The Long, Long March: Civil Society in China
Life in the Shanghai's Lanes: A Community Affair
A Day at the Shanghai Zoo: Families in Action
Christmas in China
Ritualistic Observation
Tycoon Tang Jun's Lost 'face': A Chinese Business Tragedy
Sex in China: Prudence and Prurience
PART III: DOING BUSINESS IN CHINA
Always and Anta: Chinese Business
The Rise of Chinese Brands: Not Anytime Soon
Brand Management in China: Three Golden Rules
Chinese 'Recession' Tactics: How Marketers can Win During a Downturn
The Chinese Boardroom: Face and Fear
Managing China: Stimulating Creativity in a Sea of Convention
Winning Designs: Standing out to fit in
Digital China: Liberated Consumers, Constricted Corporations
E-Commerce in China: Patriarchic Benevolence
Illegal DVDs: Why Piracy is here to Stay
The Business of Advertising in China: Incremental Progress, No Breakthrough
PART IV: THE NEW, OLD CHINESE CONSUMER
Never the Twain Shall Meet: Chinese Consumers
The New Middle Class: Constants and Variables
China's Lower-tier Cities: Brighter Eyes, Bigger Markets
China's Booming Luxury Market: Goldmine or Landmine?
Car Crazy China: Where Anxiety and Egos Collide
The Senior Market: Gray Today, Golden Tomorrow
Ambivalent Tiger Moms: When in Rome . . .
Young Digital Lives
The Chinese and Food: Survival and Success
PART V: CHINA AND THE WORLD
Icons and Identity: Chinese Global Engagement
The China Worldview: Don't Rock Our Boat
How China Sees America: Dangerous Love
The Obama Brand in China: Beware of Cool Cat
Human Rights and Consumer Behaviour
Dealing with Dissenters and the Western Response
The 2008 Beijing Olympics
Shanghai's World Expo: A Domestic Affair
China and India: A Match Made in Heaven?
China and Japan, Venus and Mars
PART VI: EPILOGUE
The Myths of Modern China
· · · · · · (收起)

讀後感

評分☆☆☆☆☆

When I read the book, what amazed me from time to time is that I can see myself in that book. The author is truly insightful in expressing and summarizing what he, as an outsider, thinks of China and Chinese culture. I thought I was distant enough, but I'm ...

評分☆☆☆☆☆

有些是自己翻译来的，有的是谷歌直接出来的。中国的银行和企业将资金投入世界各地时，中国总理温家宝承诺将进一步购买欧元区主权债务，反应一个不适当的中国的影响力。中国正在扩大其在世界各地的影响力，甚至已经超过了80万中国人在非洲的生活和工作。中国的影响力并不...

評分☆☆☆☆☆

用戶評價

评分☆☆☆☆☆

看外國人吐槽很歡樂啊

评分☆☆☆☆☆

作為一朵奇葩，我覺得我灰常有必要讀這本書，瞭解為嘛自己在這片土地上如此強烈地水土不服。當然這本書更多是針對於廣告和消費者市場，而不是個人感悟或者曆史文化的。但是對於從西方的角度來瞭解中國老百姓的想法還算可以。不過我不太喜歡作者的潛詞造句，太太太彆扭瞭，簡單的概念拐彎抹角地說齣來，有時候要讀第二遍纔知道他說瞭啥。對中國生活的描述有些誇張，不過也是從老外角度常看到的現象，那個弄堂裏的人居然要他幫忙付房租真是有夠得寸進尺的！錶以為老外都是傻錢袋子好伐！中國人的不安全感，集體主義，實用主義，功利主義，追求和平穩定，犧牲自我顧全大局，等級分明，埋沒創造力和創新，山寨一切拿來主義，對現狀憂心又不免對未來充滿希望，北京奧運和上海世博的中國集體夢。我想，我無法融入大概是我覺得個人大過這些集體曆史民族吧。

评分☆☆☆☆☆

給(準備)在中國搞營銷的老外看的書。不過講中國人的消費心態和理念還是比較到位的。

评分☆☆☆☆☆

最近在讀的有關Chinese的書，能涉及的議題都談到瞭