What Chinese Want pdf epub mobi txt 电子书 下载 2025
Mr. Doctoroff is the author of "What Chinese Want: Culture, Communism and China's Modern Consumer" and is the North Asia director and Greater China CEO for J. Walter Thompson, whose clients include Starbucks, De Beers and Renren.
- 中国
- China-Studies
- 社会
- 消费心理
- 英文原版
- 文化
- 经济
- Economics
Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese have difficulty explaining their own "Chineseness" to outsiders. In What Chinese Want, China expert Tom Doctoroff posits that China’s distinguishing traits explain the country in profound ways, including:
*Connection to History: For thousands of years, the impulses and conflicts within Chinese civilization
have driven its people’s behavior and choices. More than any other nationality, they are driven by their past history as much as by their intense focus on the future. This manifests itself in a profound belief in their country's stability and an intense national pride that often drives business decisions.
*A Complex View of Morality: As evidenced by their sticky human rights issues, rampant piracy, and
endemic government corruption, the Chinese have a significantly higher tolerance for certain things the
West would consider wrong. Doctoroff puts these differences in context so that the reader can understand their nuances and impact on business and international relations.
*Family Over the Individual: Whereas in America the individual is a prized source of originality, freewill, and consumer choice, in China the focus is squarely on the family and the larger society. This difference can be seen in the educational system, entrepreneurial activity, and many other key aspects of Chinese society.From the new generation’s embrace of Christmas to the secrecy of industry titans; from the government’s meticulously incremental approach to currency appreciation to the middle class’s fixation with luxury brands, Doctoroff explains the mysteries of modern China for those looking to enter the market in a culturally sensitive and effective way.
具体描述
读后感
When I read the book, what amazed me from time to time is that I can see myself in that book. The author is truly insightful in expressing and summarizing what he, as an outsider, thinks of China and Chinese culture. I thought I was distant enough, but I'm ...
评分When I read the book, what amazed me from time to time is that I can see myself in that book. The author is truly insightful in expressing and summarizing what he, as an outsider, thinks of China and Chinese culture. I thought I was distant enough, but I'm ...
评分When I read the book, what amazed me from time to time is that I can see myself in that book. The author is truly insightful in expressing and summarizing what he, as an outsider, thinks of China and Chinese culture. I thought I was distant enough, but I'm ...
评分When I read the book, what amazed me from time to time is that I can see myself in that book. The author is truly insightful in expressing and summarizing what he, as an outsider, thinks of China and Chinese culture. I thought I was distant enough, but I'm ...
评分有些是自己翻译来的，有的是谷歌直接出来的。 中国的银行和企业将资金投入世界各地时，中国总理温家宝承诺将进一步购买欧元区主权债务，反应一个不适当的中国的影响力。 中国正在扩大其在世界各地的影响力，甚至已经超过了80万中国人在非洲的生活和工作。 中国的影响力并不...
用户评价
两头捧中间踩 对进军中国市场的参考意义是有的 但很有限 因为全文的中心思想其实是 它非常不同 它是个谜
评分两头捧中间踩 对进军中国市场的参考意义是有的 但很有限 因为全文的中心思想其实是 它非常不同 它是个谜
评分浅显但不浅薄
评分两头捧中间踩 对进军中国市场的参考意义是有的 但很有限 因为全文的中心思想其实是 它非常不同 它是个谜
评分最近在读的有关Chinese的书，能涉及的议题都谈到了
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