Confessions of an Advertising Man pdf epub mobi txt 電子書下載 2024

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David Ogilvy

Southbank Publishing

2011-9-1

192

GBP 12.99

Paperback

9781904915379

圖書標籤: 廣告學美國廣告 Ogilvy English David 阿聽聽緻用類

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发表于2024-11-26

Confessions of an Advertising Man epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Confessions of an Advertising Man pdf epub mobi txt 電子書下載 2024

圖書描述

A new edition of the timeless business classic featured on "Mad Men"--as fresh and relevant now as the day it was written ""We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." --David Ogilvy""" David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Confessions of an Advertising Man 下載 mobi epub pdf txt 電子書