Marketing of High-Technology Products and Innovations (3rd Edition) pdf epub mobi txt 電子書 下載 2024


Marketing of High-Technology Products and Innovations (3rd Edition)

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Jakki J. Mohr
Prentice Hall
2009-02-15
576
USD 106.00
Hardcover
9780136049968

圖書標籤: marketing  technology  管理   


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发表于2024-12-23

Marketing of High-Technology Products and Innovations (3rd Edition) epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Marketing of High-Technology Products and Innovations (3rd Edition) epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Marketing of High-Technology Products and Innovations (3rd Edition) pdf epub mobi txt 電子書 下載 2024



圖書描述

The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET : Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

Marketing of High-Technology Products and Innovations (3rd Edition) 下載 mobi epub pdf txt 電子書

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Marketing of High-Technology Products and Innovations (3rd Edition) pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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現在看好多內容非常過時啊。不過寫書的時候還是很應景的。

評分

現在看好多內容非常過時啊。不過寫書的時候還是很應景的。

評分

這個是當年的教科書,很多案例值得仔細閱讀

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