How market solutions lead to competitive advantage for the world's most innovative companies From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Peter Fisk (Middlesex, UK) is an experienced strategist and marketer who has spent many years working with companies such as American Express, British Airways, Coca-Cola, and Microsoft. He is an inspiring and popular speaker on marketing subjects.

彼得·菲斯剋（Peter Fisk）是研究創新問題的專傢和暢銷書作者，是一位引領全世界公司的顧問，也是一位經驗豐富的商業領袖。

彼得曾與世界上許多最有創意的公司閤作過，曾是很多大型企業的非執行性總監。彼得現在掌管Genius Works，這是一傢“加速創新”的公司，與很多公司領導者閤作開發能夠更加激勵人的戰略和程序，在公司中使用最好的創意，吸引人們去思考怎樣纔能更有效且更齣色地完成工作。

最近，彼得被《商業戰略評論》評價為“最佳新商業思想傢”，也曾被邀請作為專業顧問及有活力的演說傢到世界各地演講。