Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior pdf epub mobi txt 电子书 下载 2024
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Delbert Hawkins
McGraw-Hill/Irwin
2009-01-27
778
$ 254.25
Hardcover
9780077294106
图书标签: Marketing
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发表于2024-12-28
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior pdf epub mobi txt 电子书 下载 2024
图书描述
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior pdf epub mobi txt 电子书 下载
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior pdf epub mobi txt 电子书 下载 2024
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