Tony Hsieh(謝傢華) - CEO of Zappos.com
ceo@zappos.com
twitter.com/zappos
Tony Hsieh became involved with Zappos as an advisor and investor in 1999, about two months after the company was founded. He eventually joined Zappos full time in 2000. Under his leadership, Zappos has grown gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service.
http://www.deliveringhappinessbook.com/
The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.
Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.
Sound crazy? It's all standard operating procedure at Zappos.com, the online retailer that's doing over $1 billion in gross merchandise sales every year.
In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO.
In 2009, Zappos was listed as one of Fortune magazine's top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing.
In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life.
via
http://www.amazon.com/Delivering-Happiness-Tony-Hsieh/dp/0446563048
用户新增难做,维护老用户,增加复购现在显得越来越重要,下面4中策略可以有效提升复购率 ①搭建合理的会员体系:常见的做法如会员等级体系、会员尊享活动、积分换购、会员成长体系等等。 ②商品拥有权和消费权分离:最有效的用户忠诚就是质押,为用户有东西在你手里,又为了避...
評分可以一看, 创业这种事情,易说难学。简单记录一下读书心得。 1. 中文题目太差,如果用英文的题目 Delivering Happiness 直译,比较好的贴近书的内容,一本接近鸡汤的创业励志书。 2. 这本书传达的核心理念就是(无比)重视客服和公司文化建设, 这是一个人人都会讲, 但是极少有...
評分 評分前一阵子,圈儿里不少朋友都在看这本书,豆瓣上的评价也很高,加之出版社在各平台上的宣传攻势,于是不能免俗也买本看看。 豆瓣上有人说,书中所讲的运营模式、经验理念虽然靠谱,也确实是真知灼见,但知易行难,并不是每个企业都能借鉴、施行的。真是这样吗?这更刺激了我的好...
評分服务经营,客户为本——读《三双鞋》 利用五一假期的时间又重新快速浏览了一遍《三双鞋》,尽管在序言中说不是描写美捷步公司的,但是很多的篇幅还是围绕着这个公司来写,或者是总裁谢家华的创业历程。书的三部分名称有意思,分别是利润、利润与激情、利润、激情和使命...
論寫作水平,真的跟暢銷的記者寫的書差的有點遠。但是論故事和創業經曆,值得一讀。
评分It's something about how you treat your life and how you value yourself.
评分love the company, love the book
评分對高分錶示不解。。。
评分前2/3
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