具体描述
http://www.deliveringhappinessbook.com/
The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.
Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.
Sound crazy? It's all standard operating procedure at Zappos.com, the online retailer that's doing over $1 billion in gross merchandise sales every year.
In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO.
In 2009, Zappos was listed as one of Fortune magazine's top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing.
In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life.
via
http://www.amazon.com/Delivering-Happiness-Tony-Hsieh/dp/0446563048
作者简介
Tony Hsieh（谢家华） - CEO of Zappos.com
ceo@zappos.com
twitter.com/zappos
Tony Hsieh became involved with Zappos as an advisor and investor in 1999, about two months after the company was founded. He eventually joined Zappos full time in 2000. Under his leadership, Zappos has grown gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service.
目录信息
读后感
用户新增难做，维护老用户，增加复购现在显得越来越重要，下面4中策略可以有效提升复购率 ①搭建合理的会员体系：常见的做法如会员等级体系、会员尊享活动、积分换购、会员成长体系等等。 ②商品拥有权和消费权分离：最有效的用户忠诚就是质押，为用户有东西在你手里，又为了避...
评分前一阵子，圈儿里不少朋友都在看这本书，豆瓣上的评价也很高，加之出版社在各平台上的宣传攻势，于是不能免俗也买本看看。 豆瓣上有人说，书中所讲的运营模式、经验理念虽然靠谱，也确实是真知灼见，但知易行难，并不是每个企业都能借鉴、施行的。真是这样吗？这更刺激了我的好...
评分服务经营，客户为本——读《三双鞋》 利用五一假期的时间又重新快速浏览了一遍《三双鞋》，尽管在序言中说不是描写美捷步公司的，但是很多的篇幅还是围绕着这个公司来写，或者是总裁谢家华的创业历程。书的三部分名称有意思，分别是利润、利润与激情、利润、激情和使命...
评分 评分P26. 谢家华毕业得到一份甲骨文的工作，每天的工作是运行两个或三个测试，并且“我也意识到，没有人记录我什么时候来或者离开办公室。事实上，我想根本没有人知道我是谁” 关于职业的选择，是我们几乎每天在考虑的问题，而且随着身边同学开始走向各条不同的路，我也开始关注自...
用户评价
I read the Chinese version
评分Tony is really a good thinker and entrepreneur!
评分前面讲故事看得挺好玩，只是感觉他写书的时候还太年轻，包括他早期没有清晰的目标，只是追着钱跑，但是大多数人都如此。由此而来的他个人思考和转变还是挺值得看。后半部分加入企业文化就看得我经常想跳过了，虽然有些员工的故事挺好玩，但是写作风格不一样，与整体有断裂感。
评分前面讲故事看得挺好玩，只是感觉他写书的时候还太年轻，包括他早期没有清晰的目标，只是追着钱跑，但是大多数人都如此。由此而来的他个人思考和转变还是挺值得看。后半部分加入企业文化就看得我经常想跳过了，虽然有些员工的故事挺好玩，但是写作风格不一样，与整体有断裂感。
评分这是我十多年来读过最好的书，也许是因为我也在创业的途中。我在想中国的文化那么早熟但是为什么现在中国人的心智为什么这么不成熟，外国二十岁就有我们三十甚至四十岁的水平，大家的聪明才智，精力是不是都用在了考试上了吧，用在升官拍马屁，尔虞我诈，吃吃喝喝，考tofel，gre了吧，等我们三四十岁时已经无力改变什么了。我们是什么都不相信除了名利，我们的成长和环境是不是有问题。
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