This work presents an introduction to persuasive communication and attitude change. It explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudice. The text has several objectives, including to: enhance students' understanding of persuasion theories and research; introduce readers to the social science perspective on persuasion; expose students to major issues discussed in the field of persuasion research; help students appreciate complexities and subtleties in the dynamics of everyday persuasion; and raise consciousness about the ethics of contemporary persuasion. It introduces students to the ubiquity of persuasion, how it is defined and differentiated from related terms, and the meaning of core concepts like attitude, belief, and value. It combines a discussion of major concepts, such as balance theory, accessibility, and the theory of reasoned action with application of these concepts to numerous situations in everyday life, including the Clinton-Lewinsky scandal, body art, religion, abortion, and AIDS prevention.
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strategic political communication課本之一~作者這傻逼小故事開頭的寫法真讓人受不瞭= =
评分strategic political communication課本之一~作者這傻逼小故事開頭的寫法真讓人受不瞭= =
评分說服課程教材。還不錯，這類工具書的一個通病就是太general瞭，不過抓住一兩個理論也是好的。配閤《影響力》使用也不錯
评分說服課程教材。還不錯，這類工具書的一個通病就是太general瞭，不過抓住一兩個理論也是好的。配閤《影響力》使用也不錯
评分說服課程教材。還不錯，這類工具書的一個通病就是太general瞭，不過抓住一兩個理論也是好的。配閤《影響力》使用也不錯
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