From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.
Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon, an internet pioneer quietly changing the way we shop online, in his bestseller The Everything Store. But ever since, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.
In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executives, employees, regulators, and critics, Stone shows how seismic changes inside the company over the past decade led to dramatic innovations, as well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters.
Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. As his empire expands, the book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of it, announcing his momentous transition from CEO to executive chairman.
Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.
Brad Stone is senior executive editor for global technology at Bloomberg News and the author of Amazon Unbound: Jeff Bezos and the Invention of a Global Empire. The book, to be published in May 2021, continues the story that he began with The Everything Store: Jeff Bezos and the Age of Amazon, a New York Times bestseller that won the 2013 Business Book of the Year Award from the Financial Times and Goldman Sachs and has been translated into more than 35 languages. He is also the author of The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley. He is a twin, and the father of twins, and lives in the San Francisco Bay Area.
贝佐斯,被称为亚马逊的“教父”, 自1995年创立亚马逊后就一手造就了绝对高效的亚马逊文化,他是的天才发明家,也是一位多面手CEO,缔造了亚马逊利润滚滚的企业云计算服务平台。今天,亚马逊早已不再拘泥于一家电商平台,在物流、云计算、物联网、数字内容、新零售等多个领域...
評分这本书是作者继《The Everthing Store》(中文译名《一网打尽》)后的另外一本关于亚马逊的书,原作出版于今年5月,其实写的不是贝佐斯本人的传记,而是2010年以后这家公司的发展历程,当然总工程师和掌舵人是一个关键。必须指出的是,作者都是根据媒体报道和离职亚马逊员工的...
評分读书本质上都是丰富自己的知识结构,给自己的认知系统添砖加瓦。 《AMAZON UNBOUND》是一本新书(疫情之后写的),由一个著名记者Brad Stone 所写,内容比较流畅,信息量也不小。与之前读过的几本亚马逊的书有不同之处,可以相互验证,辨证思考。我从三个方面谈自己的个人体会...
評分 評分零零碎碎纔聽完,不是很喜歡,主要是因為大部分的章節都試圖兼顧商業邏輯和諸多涉事人的生平八卦,結果反而挺distracting的,而讀完我作為讀者覺得這兩個目標都沒有達到。
评分描述2012年後亞馬遜的一些大事:Alexa, Amazon Go, India, HQ2, 離婚… Bezos和S Team的的成功品質: 成功的欲望,工作狂,嚴厲甚至對人苛刻的沒有同理心。
评分已讀中文版
评分從書籍電商、AWS串流、再到生鮮零售及背後複雜的物流網絡,每個支線都是一個獨立的生意但又互相支撐加強組成一個非常具有韌性的組織,講企業架構與產品線的雙嚮成長寫的還是很引人入勝// 後麵幾章著力於對亞馬遜商業模式的反思 - 我倒是覺得寫的太淺嘗輒止還不如另外開一本XD
评分Second greatest entrepreneur of our generation.
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