Tribes

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Seth Godin

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

出版者:Portfolio Hardcover
作者:Seth Godin
出品人:
页数:160
译者:
出版时间:2008-10-16
价格:CAD 29.00
装帧:Hardcover
isbn号码:9781591842330
丛书系列:
图书标签:
  • SethGodin 
  • leadership 
  • 营销 
  • 影响力 
  • 领导力 
  • 思维 
  • marketing 
  • internet 
  •  
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A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they’re enabling countless new tribes to be born—groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can’t provide leadership. That still has to come from individuals— people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a “sheepwalker”—someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don’t do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It’s not easy, but it’s easier than you think.

具体描述

读后感

评分

其实更多是一个概念,借由部落这个概念,将当今这个时代里,每个人都可以通过Web2.0的工具,利用来成为新时代的领袖和领导.没有什么不可能的.

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http://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336/ref=sr_1_1?s=books&ie=UTF8&qid=1377543313&sr=1-1&keywords=tribes  

评分

其实更多是一个概念,借由部落这个概念,将当今这个时代里,每个人都可以通过Web2.0的工具,利用来成为新时代的领袖和领导.没有什么不可能的.

评分

http://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336/ref=sr_1_1?s=books&ie=UTF8&qid=1377543313&sr=1-1&keywords=tribes  

评分

http://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336/ref=sr_1_1?s=books&ie=UTF8&qid=1377543313&sr=1-1&keywords=tribes  

用户评价

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看看

评分

这本书好些年前买了 一直没有看完 小书读起来非常迅速 也就是一个小时的事儿 应该是关于建立“社群”和粉丝经济最早一批的著作

评分

看看

评分

Most organizations spend their time marketing to the crowd, smart organization assemble the tribe.

评分

这本书好些年前买了 一直没有看完 小书读起来非常迅速 也就是一个小时的事儿 应该是关于建立“社群”和粉丝经济最早一批的著作

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