Visual Persuasion pdf epub mobi txt 電子書下載 2024

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Messaris, Paul

Sage Pubns

1996-12

320

$ 107.35

Pap

9780803972469

圖書標籤: Messaris 廣告 advertising

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发表于2024-11-22

Visual Persuasion epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Visual Persuasion pdf epub mobi txt 電子書下載 2024

圖書描述

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. Taking this as a starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.

Visual Persuasion 下載 mobi epub pdf txt 電子書