Exploring Marketing Research pdf epub mobi txt 電子書下載2025

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出版者:South-Western College Pub; 9 edition

作者:Zikmund, William G./ Babin, Barry J.

出品人:

頁數:720

译者:

出版時間:2006

價格:$220.95

裝幀:Hardcover

isbn號碼:9780324320886

叢書系列:

圖書標籤:

Marketing
Marketing Research
Market Analysis
Consumer Behavior
Data Collection
Survey Design
Brand Strategy
Market Trends
Research Methods
Data Analysis
Business Strategy

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具體描述

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.