Hacking Growth pdf epub mobi txt 電子書 下載 2024


Hacking Growth

簡體網頁||繁體網頁
Sean Ellis
Crown Business
2017-4-25
320
USD 29.00
Hardcover
9780451497215

圖書標籤: Growth  商業  互聯網  産品  Product  增長  Design  英文   


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发表于2024-12-23

Hacking Growth epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Hacking Growth epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Hacking Growth pdf epub mobi txt 電子書 下載 2024



圖書描述

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Hacking Growth 下載 mobi epub pdf txt 電子書

著者簡介

肖恩·埃利斯

Sean Ellis

首屈一指的增長黑客網絡社區GrowthHackers.com的聯閤創始人兼CEO。網站擁有180萬全球用戶。肖恩於2010年提齣瞭“增長黑客”一詞,也是增長黑客大會的發起人。創業公司和財富100強企業的商業智庫。《紐約時報》《華爾街日報》《連綫》《快公司》、Inc.com和TechCrunch等諸多媒體都對他進行過報道。

摩根·布朗

Morgan Brown

資深創業公司營銷專傢,與肖恩一同創辦瞭GrowthHackers.com。曾任Inman News首席運營官。目前任職於Facebook。


圖書目錄


Hacking Growth pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

先讀前半本

評分

實驗邏輯至今依然實用,可惜很多案例雖然也就幾年前,但已經失去瞭時效性。A/B testing的思路其實很像做科學實驗,這本書的應用可以稱得上次時代營銷聖經吧。許多內容、錶格和套路依然可以經常參照。 @2019-12-16 20:36:00 @2020-03-04 18:16:14

評分

著者權威框架清晰有理有據但是新意確實不多,當作教科書學習吧。順便吐槽自己讀英文真的越來越慢瞭。

評分

實驗邏輯至今依然實用,可惜很多案例雖然也就幾年前,但已經失去瞭時效性。A/B testing的思路其實很像做科學實驗,這本書的應用可以稱得上次時代營銷聖經吧。許多內容、錶格和套路依然可以經常參照。 @2019-12-16 20:36:00

評分

還不錯

讀後感

評分

評分

作为国内市场用户增长的从业者,这本书确能给到不错的思路和启发,案例都很详实,满满的干货。 增长的方法论概括起来就是以下四步: 1.搭建团队 2. 找到产品的啊哈时刻 3. 确定增长杠杆 4.快节奏试验 读过本书再结合自己工作实践,用一个简单地思维导图概括增长方法论。  

評分

評分

排版更优化版参见 简书链接 # 《增长黑客》读书笔记 ## 总结 * 将“增长”理解为一种软件开发。量化所有因素,分析数据、事物间的相关性。按分析、推理、实验、验证的流程反复迭代。用科学的方法取代运营人员的经验和一闪灵光。 * 反复强调的几个观点 * 数据驱动:目...  

評分

一修读书Day13 《增长黑客》上 有限资源获得最大的增长,这是所以创业人最重要的事。 “增长黑客”,主要依靠数据和创新,来实现增长。 要创造有效用的产品。有价@连和15364466619,三(3)班白板无法书写,触屏用不起。值的产品是一切增长实践的基础。从目前的产品市场看,大...  

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