具体描述
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
作者简介
Dana Thomas is the author of the New York Times bestseller, Deluxe: How Luxury Lost Its Luster, published by The Penguin Press in 2007. She began her career writing for the Style section of The Washington Post in Washington, D.C. and from 1995 to 2008, she served as the European cultural and fashion correspondent for Newsweek in Paris. Most recently, she was the European editor of Condé Nast Portfolio. She has written for the New York Times Magazine, The New Yorker, Vogue, Harper's Bazaar, Los Angeles Times and Financial Times in London and serves as the Paris correspondent for Australian Harper's Bazaar. Thomas is a member of the Anglo-American Press Association in Paris and the Overseas Press Club. She taught journalism at The American University of Paris from 1996 to 1999. In 1987, she received the Sigma Delta Chi Foundation Scholarship and the Ellis Haller Award for Outstanding Achievement in Journalism. She lives in Paris.
目录信息
读后感
刚看到书的名字时，以为是一本奢侈品的教科书。读了才知道原来是一本揭露奢侈品内幕的“反奢侈品”书。通过展示奢侈品来凸显一个人的权势与成就，这究竟是不是浪费的争论从公元前700年就开始了，直到现在也没能有个定论。但是看完这本述说奢侈品变味之路的书，才明白一个带着价...
评分1. 奢侈品的出身——大品牌源于小店铺 当今奢侈品行业60%的市场份额被35个主要品牌所掌控，像路易威登、古驰、普拉达、乔治阿玛尼、爱马仕以及香奈儿这些品牌年营业额都在10亿美元以上。其实多数我们津津乐道的奢侈品牌都是18世纪、19世纪卑微的匠人们为王室制造精美手工...
评分无论你了不了解奢侈品牌，《奢侈的！》都是很值得阅读的一本作品。书的副标题“奢侈品如何失去它的光芒”（how luxury lost its lustre）简明扼要地交待出作者的观点。“众所周知，奢侈品起源于古老的欧洲王室，开风气之先的是法国宫廷，那儿为挥霍铺张的生活方式树立了典...
评分记得第一堂奢侈品牌课，老师就问了luxury是什么，大家的答案五花八门，有关于质量，梦想，生活方式，炫耀等等，但是有一点可以肯定的是人们眼中的奢侈存在在集团品牌所鼓吹构建出的blingbling梦想泡泡中。市场全球化和大众化奢侈的过渡使得奢侈品牌渐渐失去他们的灵魂，奢侈已...
评分《奢侈的》一书为大家展示奢侈品的前生后世和方方面面，当然也包含奢侈品的“设计”， “设计”是什么？带来了什么价值？产品除了原材料、工人工资、场地资金、店面开销等等之外，是否还有什么价值？这是一切号称“设计创造价值”者绕不开的问题，也是“设计创造价值”的根本。...
用户评价
爆料不多，實料不少，雖然有些方面只是蜻蜓點水，但絕對是值得一看的傑作。
评分为毛奢侈品现在的光环褪去了，因为假货，降价，快消品牌的崛起，富人的增多，品牌的自降身价。书里信息量翔实，丰富。文笔也极其吸引人，很久没有一直读下去也不累的感觉了！
评分奢侈品消费不是功能性而是地位性消费——石崇们斗富不是闲得蛋疼无聊，而是为了给竞争者杀鸡儆猴、向有意合作的对象展示自身实力的表现。官方强调的“节俭”和普通人的“抠门”根本就是两回事：前者害怕民众中出现带有明星与广告效应光环的个体，而后者则是物欲暂时无法满足的退让。这些都和所谓的“俭以养德”毫无关系
评分奢侈品消费不是功能性而是地位性消费——石崇们斗富不是闲得蛋疼无聊，而是为了给竞争者杀鸡儆猴、向有意合作的对象展示自身实力的表现。官方强调的“节俭”和普通人的“抠门”根本就是两回事：前者害怕民众中出现带有明星与广告效应光环的个体，而后者则是物欲暂时无法满足的退让。这些都和所谓的“俭以养德”毫无关系
评分group mentality , “War destroys man, but luxury destroys mankind; at once corrupts the body and the mind.”
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