The Marketing Plan Handbook

The Marketing Plan Handbook pdf epub mobi txt 電子書 下載2025

出版者:Pearson
作者:Marian Burk Wood
出品人:
頁數:216
译者:
出版時間:2004-11-9
價格:GBP 39.99
裝幀:Paperback
isbn號碼:9780131485259
叢書系列:
圖書標籤:
  • 市場營銷 
  • 市場研究 
  • Marketing 
  •  
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Practical hands-on supplement enables readers to develop a realistic, customized marketing plan. Offers readers the opportunity to create and critique marketing plans for all kinds of organizations.

Behind every successful product is a great marketing plan.

Marketing textbooks often contain marketing plan outlines or discuss the general use of marketing plans, but don't explain exactly how to develop a marketing plan. Yet that is exactly what student marketers really need.

This book fills the gap.For your convenience, we offer correlation guides suggesting how this book can be used with many of our bestselling textbooks. Please ask your local Prentice Hall representative for details or email college_marketing@prenhall.com.

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Practical and straightforward the CD_ROM provides abundant templates and examples

评分

Practical and straightforward the CD_ROM provides abundant templates and examples

评分

Practical and straightforward the CD_ROM provides abundant templates and examples

评分

Practical and straightforward the CD_ROM provides abundant templates and examples

评分

Practical and straightforward the CD_ROM provides abundant templates and examples

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