Managing Customers as Investments

Managing Customers as Investments pdf epub mobi txt 電子書 下載2025

出版者:Wharton School Publishing
作者:Sunil Gupta
出品人:
頁數:224
译者:
出版時間:2005-01-29
價格:USD 34.99
裝幀:Hardcover
isbn號碼:9780131428959
叢書系列:
圖書標籤:
  • Marketing 
  •  
想要找書就要到 小美書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.

具體描述

讀後感

評分

評分

評分

評分

評分

用戶評價

评分

评分

评分

评分

评分

本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

© 2025 book.quotespace.org All Rights Reserved. 小美書屋 版权所有