圖書標籤: 創業 startup entrepreneurship 管理 商業 business Management start
发表于2024-12-23
The Art of the Start pdf epub mobi txt 電子書 下載 2024
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes , he has honed his best thinking about The Art of the Start .
Entrepreneurship is about making meaning and changing the world.
評分蓋伊川崎的這本書提供瞭一些非常有價值的建議,尤其是創業初始階段的pitching, bootstraping和recruiting, 有大量具備參考意義的小細節
評分創業和VC兩方麵的人不妨都看看
評分蘋果公司高管的作品,寫得很實用
評分強烈推薦~
刚开始看这本书,只看了第一章,有感而发,先分享在这里。 创业的意义与金钱、权力和地位无关。“让这个世界变的更加美好;提高生命的质量;矫正可怕的错误;防止美好的事物走向终结。”正是川崎所认为的创业的意义。他说他花了20年才悟出这个道理。做为创业者的我们,是不是应...
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評分最近在读《创业的艺术》,非常实用不错的一本创业指导类书籍,特定章节都有个小练习,关于“白手起家”这一章有一个练习是让搜寻一些创业者人名,了解他们的背景,他们是如何白手起家的。内容我将通过搜索、阅读、筛选、整理后陆续发布上来与大家分享。有兴趣的朋友请自...
評分作者简介: 盖伊·川崎,Alltop.com的联合创始人,Garage Technology Ventures的执行董事,曾任苹果公司首席宣传官。1997年,和克雷格、瑞奇一起创立了Garage.com网站,这就是车库创投的雏形。先后创立了多家科技企业,并在《福布斯》等多家媒体担任专栏作家,出版了多本创业类...
評分1️⃣关于创业:核心就是找到自己的商业模式,并站在Ta的角度解答下面的疑惑 赚谁的钱: Ta要什么? Ta的特征? Ta在哪里? 怎么赚: Ta能得到什么? Ta怎么知道我? Ta为什么选我? Ta会推荐么? 2️⃣关于起步:马云、马化腾最初都没想到企业会成今天这个样子,因...
The Art of the Start pdf epub mobi txt 電子書 下載 2024