What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes , he has honed his best thinking about The Art of the Start .
具體描述
讀後感
转自：猪猪侠网站（www.zzxia.com） 2007年12月5日，Google宣布Google Adsense创业故事大赛（the Adsense Story Contest）获胜者是：HomeTips.com。该网站的主要特色就是提供免费的、聚焦房子装修翻新的信息内容。比如，这两天我们可以在该网站上找到许多“悬挂圣诞灯...
評分http://blog.guykawasaki.com/ 很有个人魅力的风险投资人。对创业和互联网有兴趣的朋友可以看看他的Blog
評分http://blog.guykawasaki.com/ 很有个人魅力的风险投资人。对创业和互联网有兴趣的朋友可以看看他的Blog
評分刚开始看这本书，只看了第一章，有感而发，先分享在这里。 创业的意义与金钱、权力和地位无关。“让这个世界变的更加美好；提高生命的质量；矫正可怕的错误；防止美好的事物走向终结。”正是川崎所认为的创业的意义。他说他花了20年才悟出这个道理。做为创业者的我们，是不是应...
評分作者简介： 盖伊·川崎，Alltop.com的联合创始人，Garage Technology Ventures的执行董事，曾任苹果公司首席宣传官。1997年，和克雷格、瑞奇一起创立了Garage.com网站，这就是车库创投的雏形。先后创立了多家科技企业，并在《福布斯》等多家媒体担任专栏作家，出版了多本创业类...
用戶評價
強烈推薦~
评分全是乾貨，至於是不是在現實世界完全正確，我不得而知，但是作者絕對是誠意滿滿，寫瞭很多startup外圍需要做好的事情，比如pitch, biz plan, raising capital, 能起到把讀者領進門的作用。
评分Entrepreneurship is about making meaning and changing the world.
评分蘋果公司高管的作品，寫得很實用
评分創業和VC兩方麵的人不妨都看看
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