The Art of the Start pdf epub mobi txt 电子书下载 2026

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出版者:Portfolio Hardcover

作者:Guy Kawasaki

出品人:

页数:226

译者:

出版时间:2004-09-09

价格:USD 26.95

装帧:Hardcover

isbn号码:9781591840565

丛书系列:

图书标签:

创业
startup
entrepreneurship
管理
商业
business
Management
start
创业
指导
创新
商业
起点
思维
策略
实践
领导
成长

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具体描述

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes , he has honed his best thinking about The Art of the Start .

作者简介

目录信息

先“读”为快
起因
第一章起步的艺术
阐述
第二章定位的艺术
第三章口头表达的艺术
第四章制定商业计划书的艺术
启动
第五章白手起家的艺术
第六章招聘的艺术
第七章筹集资金的艺术
激增
第八章合伙的艺术
第九章打造品牌的艺术
第十章人工造雨的艺术
义务
第十一章做个高尚之人的艺术
后记
· · · · · · (收起)