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Designing Information shows designers in all fields - from user-interface design to architecture and engineering - how to design complex data and information for meaning, relevance, and clarity. Written by a worldwide authority on the visualization of complex information, this full-color, heavily illustrated guide provides real-life problems and examples as well as hypothetical and historical examples, demonstrating the conceptual and pragmatic aspects of human factors-driven information design. Both successful and failed design examples are included to help readers understand the principles under discussion.

Joel Katz is an information designer and authority on the visualization of complex information, photographer, and teacher. A Fellow of the American Academy in Rome, he was a winner of the Rome Prize for 2002–2003; named a Fellow of AIGA Philadelphia in 2002; and awarded an Honorary Life Membership in the International Pediatric Nephrology Association in 1980.

He lectures widely, both in the United States and in Europe, and teaches information design at The University of the Arts and Philadelphia University. Katz holds a BA Scholar of the House with Exceptional Distinction from Yale College, where he won the Strong Prize in American Literature for his photography and writing on Mississippi in 1964, and BFA and MFA degrees in graphic design from the Yale School of Art.

His work is in the collections of the Cooper-Hewitt Museum and the Museums of Modern Art, New York, Tokyo, and Kyoto. His photography has been exhibited in the United

States and Europe. Katz is the coauthor of Brand Atlas, with Alina Wheeler, his business partner in Katz Wheeler Design (1980–1992), also published by John Wiley & Sons; and The Nature of Recreation, with Richard Saul Wurman and Alan Levy (MIT Press).

He is married to Trish Thompson, an artist; they have one son and live in Philadelphia.

www.joelkatzdesign.com

www.joelkatzphotography.com

For design consulting and speaking inquiries:

jkatz@joelkatzdesign.com

Contents
14 The nature of information
16 Self-referential vs. functional
18 When it doesn’t work
20 Non-wayfinding cartography
22 Learning from Minard
24 Simple and complex
26 Worlds in collision
28 Dispersed vs. layered
30 Anatomy and function
32 Metaphor and simile
36 Is it really urgent?
38 The branding fallacy
10 Introduction
12 1 Aspects of Information Design
The nature of information
14 The nature of information
16 Self-referential vs. functional
18 When it doesn’t work
20 Non-wayfinding cartography
22 Learning from Minard
24 Simple and complex
26 Worlds in collision
28 Dispersed vs. layered
30 Anatomy and function
32 Metaphor and simile
36 Is it really urgent?
38 The branding fallacy
40 2 Qualitative Issues
Perceptions, conventions, proximity
42 Lines
44 Unintended consequences of shape
48 The middle value principle
50 Connotations of color
52 Color constraints
56 From color to grayscale
58 Generations of labeling
60 Connections among people
62 Connections in products
64 Consistent and mnemonic notation
66 It’s about time
68 Point of view
70 Navigation: page and screen
74 Interpretation
76 3 Quantitative Issues
Dimensionality, comparisons, numbers, scale
78 Information overload
80 Too much information
82 Too many numbers
84 Dimensional comparison
86 The pyramid paradox
88 How big?
90 Substitution
92 Numerical integrity
94 Meaningful numbers
96 Perils of geography
98 Escaping geography
100 Per capita
102 Data and form
104 Apples to apples: data scale consistency
106 Relative and absolute: ratios of change
108 Multi-axiality
110 Measurement and proportion
112 4 Structure, Organization, Type
Hierarchy and visual grammar
114 The grid
116 Organizing response
118 (Dis)organization and proximity
120 Rational hierarchies
122 An intelligible ballot
124 Understanding audience needs
126 Staging information
128 Synecdoche
130 Is a picture worth 1,000 words?
132 Visualizing regulations
134 Focus and distraction
136 Language and grammar
138 Sans serif
140 Serif
142 Font efficiency
144 Typographic differentiation
146 Size matters (weight, too)
148 Legibility
150 Expressive typography
152 5 Finding Your Way?
Movement, orientation, situational geography
154 What’s up? Heads up
156 Signs and arrows
158 Scale and adjacency
160 A movement network genealogy
162 Map or diagram?
166 Information release sequence
170 Isochronics 1
172 Analogies in painting and sculpture
174 The road is really straight
176 Transitions and familiarity
178 Service, naming and addressing
180 (Ir)rational innovation
182 Perils of alphabetization
184 The view from below—or above
186 Urban open space
188 6 Documents
Stories, inventories, notes
190 Credits
214 Inventory: Paris
216 Inventory: Italy
218 Bibliography
221 Gratitude
222 Index
224 About the author 1
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