圖書標籤: 經濟學 心理學 理財 心理 經濟 psychology Happiness happiness
发表于2025-05-09
Happy Money pdf epub mobi txt 電子書 下載 2025
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.
Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”
五個原則牢記心中,話說最喜歡的課仍然是計量經濟學,設計實驗什麼的,真有趣。
評分It's about how to spend money, how to invest in your life. To buy long term things, to buy experience rather material, things that make you freer instead of busier i.e. to buy free time, pay for others rather than only urself. You will feel happier than otherwise.
評分五個原則牢記心中,話說最喜歡的課仍然是計量經濟學,設計實驗什麼的,真有趣。
評分5 principles: buy experiences, make it a treat, buy time, pay now consume later & invest in others. Personally like the last part especially - reference to the UN happiness report and mentioning of a few govts specially.
評分It's about how to spend money, how to invest in your life. To buy long term things, to buy experience rather material, things that make you freer instead of busier i.e. to buy free time, pay for others rather than only urself. You will feel happier than otherwise.
自己属于享受赚钱而厌恶消费的,每次消费完会有一些后悔,感觉这样不对,但暂时不认为是大问题。对作者的主要观点理解如下: 1、买体验:特别是满足社交、自尊和新鲜的经历。 2、当成一种享受:心存感激,简单改变消费习惯即可,例如(1)降低消费的频率(2)关注身边的美好(3...
評分作者通过对消费科学的研究,提出了5个聪明花钱的核心原则,如果你遵循的话,钱将会买到更多幸福。这五个原则分别是: ·1、花钱买体验。 ·2、当成一种享受。 ·3、花钱买时间。 ·4、先付款、后消费。 ·5、投资他人。 花钱买体验 购物带来的幸福感远不够体验带来的幸福...
評分这本比较简单易懂,才一百来页,不过写的挺好,既然钱要花,怎么花的更开心更值得还是要知道的。 1)列举的几种花销方式: 1. 花钱买体验 2. 当成一种享受 3. 买时间 4. 先付款,后消费 5. 投资他人 A体验:可以回忆,比如旅游 研究表明,体验比部分实物能带来更多的幸福感...
評分无论你是花2美元还是花20万美元去体验(而不是购物),都不会让你日后感到后悔。 当人们不那么在意金钱,而更在意时间时,他们就成了幸福专家,专挑能够让他们感到幸福的事情去做。 时间充裕与否是评判工作和生活满意度的一项重要指标。 因为延迟消费可以让消费者在期待时获得...
評分花钱带来的幸福感 Happy Money. The Science of Smarter Spending 目标: Final objective: Happiness Objective: 我们的目标是让每1美元都带给你最大的幸福 Happy Money五原则 (应用的原则越多,越幸福) 1.花钱买体验 2.当成一种享受 3.买时间 4.先付款,后...
Happy Money pdf epub mobi txt 電子書 下載 2025