Happy Money pdf epub mobi txt 电子书 下载 2024


Happy Money

简体网页||繁体网页
Elizabeth Dunn
Simon & Schuster
2013-5-14
224
USD 28.25
Hardcover
9781451665062

图书标签: 经济学  心理学  理财  心理  经济  psychology  Happiness  happiness   


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发表于2024-12-23

Happy Money epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Happy Money epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Happy Money pdf epub mobi txt 电子书 下载 2024



图书描述

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.

Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?

Happy Money 下载 mobi epub pdf txt 电子书

著者简介

Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.

Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”


图书目录


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用户评价

评分

五个原则牢记心中,话说最喜欢的课仍然是计量经济学,设计实验什么的,真有趣。

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五个原则牢记心中,话说最喜欢的课仍然是计量经济学,设计实验什么的,真有趣。

评分

喷了,五个道理港了一本书。当作者摆出富人未必幸福过穷人这一结论的时候,以及末尾处作者说哎呀政府可以提高一下烟草税来保障人们健康辣!我的内心是崩溃的……

评分

Travel, treat yourself, Uber, Pre-order, and Kickstarter.

评分

值得一读的讲消费心理的书。特别是在当下自己的财政出现危机,钱不够花,同时又要探索自己客户的需求的时候,这部书的价值尤其重要!

读后感

评分

本来抱着看鸡汤的心态去看了,没想到还是本算严谨的学术文,后面给出了参考文献。那我也只能抱着严谨的态度去评价了。 可能毕竟也只是入门学术文啊,作者并没有给出幸福感比对的具体方法和算法,其次,作者的实验调查对象来说也没有明确的给出年龄和收入分布。 还有个比较大的...

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评分

无论你是花2美元还是花20万美元去体验(而不是购物),都不会让你日后感到后悔。 当人们不那么在意金钱,而更在意时间时,他们就成了幸福专家,专挑能够让他们感到幸福的事情去做。 时间充裕与否是评判工作和生活满意度的一项重要指标。 因为延迟消费可以让消费者在期待时获得...  

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自己属于享受赚钱而厌恶消费的,每次消费完会有一些后悔,感觉这样不对,但暂时不认为是大问题。对作者的主要观点理解如下: 1、买体验:特别是满足社交、自尊和新鲜的经历。 2、当成一种享受:心存感激,简单改变消费习惯即可,例如(1)降低消费的频率(2)关注身边的美好(3...  

评分

花钱带来的幸福感 Happy Money. The Science of Smarter Spending 目标: Final objective: Happiness Objective: 我们的目标是让每1美元都带给你最大的幸福 Happy Money五原则 (应用的原则越多,越幸福) 1.花钱买体验 2.当成一种享受 3.买时间 4.先付款,后...  

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