具体描述
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
作者简介
Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.
Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”
目录信息
读后感
本来抱着看鸡汤的心态去看了，没想到还是本算严谨的学术文，后面给出了参考文献。那我也只能抱着严谨的态度去评价了。 可能毕竟也只是入门学术文啊，作者并没有给出幸福感比对的具体方法和算法，其次，作者的实验调查对象来说也没有明确的给出年龄和收入分布。 还有个比较大的...
评分昨晚看完了这本书，有点意思。 这本书讲了几个有趣的观点，但有些观点在你眼里不一定正确——不过这个世界本来也没有绝对正确的观点——所以我用自己的理解去阐述下这些观点，你看完这篇之后就不用花费时间去读这本书了。 第一个观点，把钱用在体验上，远比把钱用在实物上更...
评分自己属于享受赚钱而厌恶消费的，每次消费完会有一些后悔，感觉这样不对，但暂时不认为是大问题。对作者的主要观点理解如下： 1、买体验：特别是满足社交、自尊和新鲜的经历。 2、当成一种享受：心存感激，简单改变消费习惯即可，例如（1）降低消费的频率（2）关注身边的美好（3...
评分花钱带来的幸福感 Happy Money. The Science of Smarter Spending 目标： Final objective: Happiness Objective: 我们的目标是让每1美元都带给你最大的幸福 Happy Money五原则 （应用的原则越多，越幸福） 1.花钱买体验 2.当成一种享受 3.买时间 4.先付款，后...
评分昨晚看完了这本书，有点意思。 这本书讲了几个有趣的观点，但有些观点在你眼里不一定正确——不过这个世界本来也没有绝对正确的观点——所以我用自己的理解去阐述下这些观点，你看完这篇之后就不用花费时间去读这本书了。 第一个观点，把钱用在体验上，远比把钱用在实物上更...
用户评价
5 principles: buy experiences, make it a treat, buy time, pay now consume later & invest in others. Personally like the last part especially - reference to the UN happiness report and mentioning of a few govts specially.
评分It's about how to spend money, how to invest in your life. To buy long term things, to buy experience rather material, things that make you freer instead of busier i.e. to buy free time, pay for others rather than only urself. You will feel happier than otherwise.
评分这个主题在国内没有市场…都急着赚钱呢，很少有人会停下来想想怎么花钱。至于幸福感，在当下的中国那根本不重要。文笔挺好的，适合学写作。（居然有个标签是兰老师????兰老师荐书质量确实很高）
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