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Pretace w hy do some social groups, economic institutions, and nations advance and prosper? This subject has fascinated and consumed the attention of wnters, companies, and govemments fo

邁剋爾·波特，競爭戰略和國際競爭力領域的國際權威之一，哈佛商學院商業管理學院的C.RolandChristensen教授。1983年，他被任命為裏根總統的産業競爭委員會委員，開始引發美國的競爭力討論。他曾為各州首腦、州長、市長和世界各國的CEO們作過谘詢，並曾獲得威爾斯經濟學奬、亞當·斯密奬、三項邁肯锡奬，以及斯德哥爾摩和其他6個大學的榮譽博士學業位。波特教授有14本著作，其中包括：《競爭戰略》、《競爭優勢》和《競爭戰略案例》，所有著作均由自由齣版社齣版。波特教授現住在麻薩諸塞州的布魯剋林。

Contents
Preface
l The Need for a New Paradigm
Conflicting Explanations Asking the Right Question
Classical Rationales for Industry Success The Need
for a New Paradigm Toward a New Theory of National
Competitive Advantage The Study A Broader
Concept of Competitive Advantage
PARTl
FOUNDATlONS
2 The Competitive Advantage of Finns in Global Industries
Competitive Strategy Competing Intemationally The
Role of National Circumstances in Competitive
Success
3 Determinants of National Competitive Advantage
Detenninants of National Advantage Factor Conditions
Demand Conditions Related and Supporting
Industries Firm Strategy, Structure, and
Rivalry The Role of Chance The
Role of Govemment The Detenninants in
Perspective
4 The Dynamics of National Advantage
Relationships Among the Determinants The Detenninants
as a System Clustering of Competitive Industries
The Role of Geographic Concentration The Genesis
and Evolution of a Competitive Industry The Loss of
National Advantage The Diamond in Perspective
PARTⅡ
INDUSTRIES
5 Four Studies in National Competitive Advantage
The German Printing Press Industry The American Patient
Monitoring Equipment Industry The italian Ceramic
Tile Industry The Japanese Robotics Industry
6 National Competitive Advantage in Services
The Growing Role of Services in National Economies
Intemational Competition in Services The Relationship
Between Services and Manufacturing National
Competitive Advantage in Services Case Studies in
the Development of Competitive Service Industries
PART III
NATlONS
7 Pattems of National Competitive Advantage:
The Eariy Postwar Winners
American Postwar Dominance Stable Switzerland
Sweden's Choices Renewing German Dynamism
8 Emerging Nations in the 1970s and 1980s
The Rise of Japan Surging Italy Emerging
Korea
9 Shifting National Advantage
The Slide of Britain Crosscurrents in America
Postwar Development in Perspective
10 The Competitive Development of National Economies
Economic Development Stages of Competitive
Development The Stages and the Postwar Economies
of Nations Postwar Economic Progress in
Perspective
PART IV
IMPLlCATlONS
11 Company Strategy
Competitive Advantage in Intemational Competition The
Context for Competitive Advantage Improving the
National Competitive Environment Where and How
to Compete Tapping Selective Advantages in Other
Nations Locating the Home Base The Role of
Leadership
12 Govemment Policy
Premises of Govemment Policy Toward Industry
Govemment Policy and National Advantage
Govemment's Effect on Factor Conditions
Govemment's Effect on Demand Conditions
Govemment's Effect on Related and Supporting
Industries Govemment's Effect on Firm Strategy
Structure, and Rivalry Govemment Policy and the
Stages of Competitive Development Targeting
Govemment Policy in Developing Nations The Role
of Govemment
13 National Agendas
The Agenda for Korea The Agenda for Italy The
Agenda for Sweden The Agenda for Japan
The Agenda for Switzerland The Agenda for Germany
The Agenda for Britain The Agenda for the
United States National Agendas in Perspective
Epilogue
Appendix A. Methodology for Preparing the Cluster Charts
Appendix B. Supplementary Data on National Trade Pattems
Notes
References
Index
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