"Services Marketing, 5/e", recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
具體描述
讀後感
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用戶評價
經典Services marketing教材，值得marketing專業人士一讀。
评分經典Services marketing教材，值得marketing專業人士一讀。
评分我隻能說，很親民，很好理解……就是我看得是第二版，比這個第一版加瞭不少最新的例子和論文的結論……anyway，隻要不作為教材，就是不錯的……可惜被催我是作為教材的
评分我隻能說，很親民，很好理解……就是我看得是第二版，比這個第一版加瞭不少最新的例子和論文的結論……anyway，隻要不作為教材，就是不錯的……可惜被催我是作為教材的
评分經典Services marketing教材，值得marketing專業人士一讀。
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