圖書標籤: 銷售 市場營銷 Sales Marketing 必讀 市場 人際關係 readinglist
发表于2024-11-07
The Challenger Sale pdf epub mobi txt 電子書 下載 2024
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, "The Challenger Sale" argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one - the Challenger - delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.
Teach, tailor and take control.
評分補課銷售。很棒。
評分Teach, tailor and take control.
評分理念很好,語言有些羅嗦,車軲轆話太多
評分Teach, tailor and take control.
《挑战式销售》,化学工业出版社出版 http://book.jd.com/11212938.html 《挑战式销售:引爆第四次销售革命》提出一种全新的销售模式,即挑战式销售。运用这种销售模式可以在销售中获得控制地位,在激烈的竞争中建立真正的优势,提升业绩。《挑战式销售:引爆第四次销售革命》...
評分《挑战式销售》,化学工业出版社出版 http://book.jd.com/11212938.html 《挑战式销售:引爆第四次销售革命》提出一种全新的销售模式,即挑战式销售。运用这种销售模式可以在销售中获得控制地位,在激烈的竞争中建立真正的优势,提升业绩。《挑战式销售:引爆第四次销售革命》...
評分《挑战式销售》,化学工业出版社出版 http://book.jd.com/11212938.html 《挑战式销售:引爆第四次销售革命》提出一种全新的销售模式,即挑战式销售。运用这种销售模式可以在销售中获得控制地位,在激烈的竞争中建立真正的优势,提升业绩。《挑战式销售:引爆第四次销售革命》...
評分《挑战式销售》,化学工业出版社出版 http://book.jd.com/11212938.html 《挑战式销售:引爆第四次销售革命》提出一种全新的销售模式,即挑战式销售。运用这种销售模式可以在销售中获得控制地位,在激烈的竞争中建立真正的优势,提升业绩。《挑战式销售:引爆第四次销售革命》...
評分《挑战式销售》,化学工业出版社出版 http://book.jd.com/11212938.html 《挑战式销售:引爆第四次销售革命》提出一种全新的销售模式,即挑战式销售。运用这种销售模式可以在销售中获得控制地位,在激烈的竞争中建立真正的优势,提升业绩。《挑战式销售:引爆第四次销售革命》...
The Challenger Sale pdf epub mobi txt 電子書 下載 2024