Microstyle pdf epub mobi txt 電子書下載 2024

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Christopher Johnson

W. W. Norton & Company

2011-7-25

246

USD 21.95

Hardcover

9780393077407

圖書標籤: 寫作 Writing 語言 Linguist mind-training culture 陽誌平閑時翻閱

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发表于2024-12-23

Microstyle epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Microstyle pdf epub mobi txt 電子書下載 2024

圖書描述

A field guide for the age of the incredible shrinking message. Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the elements of style but rather on the atoms of style. They require microstyle. Branding consultant Christopher Johnson here reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps miniature messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. As he highlights examples of those tools used well, Johnson also examines messages that miss the mark, either by failing to use a tool or by using it badly. Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Microstyle 下載 mobi epub pdf txt 電子書

著者簡介

作者簡介：

Christopher Johnson是一位資深言語品牌營銷谘詢師，長期從事品牌命名和分析工作。他具有加州大學伯剋利分校語言學博士學位，曾在芝加哥大學執教，開發過語言學應用軟件，還曾服務於頂尖的品牌命名公司——Lexicon，Pentium、PowerBook、BlackBerry等都是齣自該公司之手。他現還經營著一個博客“名字核查員”（The Name Inspector）。