Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
MyLab或是Mastering係列是在綫作業係統。Access Code Card是在綫作業係統的訪問碼，是老師和學生課堂之外網絡互動及交流的平颱，個人是無法使用這個平颱的。請讀者注意您購買的這個ISBN是不帶Access Code Card的。
具體描述
讀後感
評分
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用戶評價
教科書
评分介紹全麵，實例很多，作為教材來說還是蠻不錯的。但實在是太厚瞭，背個大磚頭在書包裏的感覺！
评分the third marketing course since undergrad. how lovely!
评分看瞭第一章
评分居然讀完瞭，case生動而且更新地很及時
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