Principles of Marketing pdf epub mobi txt 电子书下载 2025

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Philip Kotler

Prentice Hall

2011-2-6

744

USD 241.73

Hardcover

9780132167123

图书标签: Marketing 菲利普·科特勒市场营销经济教材 MKT 营销英文原版

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发表于2025-03-04

Principles of Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2025

Principles of Marketing pdf epub mobi txt 电子书下载 2025

图书描述

Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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Principles of Marketing 下载 mobi epub pdf txt 电子书