Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。
具体描述
读后感
评分
评分
评分
评分
用户评价
the third marketing course since undergrad. how lovely!
评分我们的课本=。=
评分I read this book ten years ago. It is not a basic knowledge book of marketing 123, but an unforgetten memory for me in 2000. I looked it day and night and made up mind to be a real professional. Days are gone and i am chasing another goal in my life. Every time i open this book and i can't help thinking about the memory.
评分废话好多啊。。。
评分核心是唯客户论，理论跟实际有点差别，另外案例怎么看着都像软广告呢
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.quotespace.org All Rights Reserved. 小美书屋 版权所有