How Brands Grow pdf epub mobi txt 电子书下载 2026

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出版者:Oxford University Press

作者:Byron Sharp

出品人:

页数:246

译者:

出版时间:2010-3-11

价格:GBP 22.50

装帧:Hardcover

isbn号码:9780195573565

丛书系列:

图书标签:

营销
Marketing
商业
品牌，广告
Markting
品牌
广告
market
品牌增长
市场营销
商业策略
品牌管理
用户增长
数字营销
增长黑客
消费者行为
品牌定位
市场扩张

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具体描述

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.