圖書標籤: 設計 平麵設計 Design 設計觀點 graphic 設計理論 排版 design
发表于2024-11-25
The Vignelli Canon pdf epub mobi txt 電子書 下載 2024
This compact book is an invaluable primer for the novice graphic designer or for the experienced designer keen to reconnect with the fundamental principles of design. Master designer Massimo Vignelli draws on his much-awarded design career to offer sage advice on design and strong opinions on the woes that have befallen good design since the advent of desktop publishing. His aim is to give young designers the tools to advance their design skills and increase their creativity, hoping that the discovery of new principles excites and inspires, just as they inspired the young Vignelli. The book is divided into two sections the 'intangibles' and the 'tangibles'. In the former, he urges designers to research, to uncover complexities and to understand the nuances of the job at hand. He urges discipline, adherence to the rules of design, relevance and appropriateness, and the search for what he calls an intellectual elegance, the essence of design. The 'tangibles' section covers many of the visible aspects of design that are essential parts of the designer's tool kit, such as standardized paper sizes, grids, margins, basic typefaces, type size relationships, scale, texture, color, binding and more. Generous illustrations and examples accompany each topic. With this succinct volume, Vignelli has succeeded in sifting through the often ego-driven and subjective field of graphic design to present solid, basic, invaluable advice that aspiring designers will return to again and again.
馬西莫·維涅裏(Massimo Vignelli,1931—2014)是意大利國寶級設計師,現代主義設計的開拓中堅,二十世紀下半葉視覺傳達發展進程中具有深遠影響的人物之一。他的設計領域涵蓋瞭包裝、産品、傢具、展示設計到公共標識。
1966年,維涅裏同其他設計師共同創辦瞭“益茂國際”(Unimark International),這傢設計所很快便成為瞭世界上最大的設計公司之一,並為眾多世界知名企業設計瞭身份標識,如美國航空、美國布魯明代爾百貨公司、福特、IBM等。這一時期,維涅裏最著名的設計作品是紐約地鐵綫路圖。1971年,維涅裏離開益茂國際,與妻子萊拉一起在紐約創辦瞭維涅裏設計事務所,被視為設計界的全能常青樹。
近期看的最inspiring的一本書啦 | 學到一個優雅的詞“intellectual elegance” | “Appropriateness transcends any issue of style.”
評分蠻感人的最後一段 有點固執 有點偏執 真的好可愛啊 比較有感觸的是一定要有discipline 它作為distill information的filter 前三個語義學概念深有體會 後麵的tangible stuff更適用於傳統print media技術更新太多瞭參考一下還行 不適用於每一個人
評分近期看的最inspiring的一本書啦 | 學到一個優雅的詞“intellectual elegance” | “Appropriateness transcends any issue of style.”
評分the guidebook design itself also do stick to its guidelines
評分近期看的最inspiring的一本書啦 | 學到一個優雅的詞“intellectual elegance” | “Appropriateness transcends any issue of style.”
17° 读书会第 6 本书: 阅读时间:2017-03-19 ~ 2017-03-25 这本小书不是要扼杀创造力,也不是要将其简化为一堆原则,它并非妨碍好设计发生的方程式,而是希望制止对设计专业复杂性缺乏了解的状况。大脑应该负责运用合适的方程式去实现预期的结果。 读前问题 设计中的「准则」...
評分我选择阅读的书籍是《设计的准则》。在《设计的准则》本书中讲到无形因素比具体的设计方法更为基础和重要。从语义学,句法学,语用学,历史理论批评,现代主义,统一,视野的力量,智慧的优雅,永恒,责任,权利,自然,任意性,从语境,影响和营销,设计必须符合用户,明确起...
評分我选择阅读的书籍是《设计的准则》。在《设计的准则》本书中讲到无形因素比具体的设计方法更为基础和重要。从语义学,句法学,语用学,历史理论批评,现代主义,统一,视野的力量,智慧的优雅,永恒,责任,权利,自然,任意性,从语境,影响和营销,设计必须符合用户,明确起...
評分17° 读书会第 6 本书: 阅读时间:2017-03-19 ~ 2017-03-25 这本小书不是要扼杀创造力,也不是要将其简化为一堆原则,它并非妨碍好设计发生的方程式,而是希望制止对设计专业复杂性缺乏了解的状况。大脑应该负责运用合适的方程式去实现预期的结果。 读前问题 设计中的「准则」...
評分"How often we see design that has no meaning: stripes and swash of color splashed across pages for no reason whatsoever. Well, they are either meaningless or incredibly vulgar or criminal when done on purpose. Unfortunately, there are designers and marketin...
The Vignelli Canon pdf epub mobi txt 電子書 下載 2024