图书标签: 设计 平面设计 Design 设计观点 graphic 设计理论 排版 design
发表于2025-05-31
The Vignelli Canon pdf epub mobi txt 电子书 下载 2025
This compact book is an invaluable primer for the novice graphic designer or for the experienced designer keen to reconnect with the fundamental principles of design. Master designer Massimo Vignelli draws on his much-awarded design career to offer sage advice on design and strong opinions on the woes that have befallen good design since the advent of desktop publishing. His aim is to give young designers the tools to advance their design skills and increase their creativity, hoping that the discovery of new principles excites and inspires, just as they inspired the young Vignelli. The book is divided into two sections the 'intangibles' and the 'tangibles'. In the former, he urges designers to research, to uncover complexities and to understand the nuances of the job at hand. He urges discipline, adherence to the rules of design, relevance and appropriateness, and the search for what he calls an intellectual elegance, the essence of design. The 'tangibles' section covers many of the visible aspects of design that are essential parts of the designer's tool kit, such as standardized paper sizes, grids, margins, basic typefaces, type size relationships, scale, texture, color, binding and more. Generous illustrations and examples accompany each topic. With this succinct volume, Vignelli has succeeded in sifting through the often ego-driven and subjective field of graphic design to present solid, basic, invaluable advice that aspiring designers will return to again and again.
马西莫·维涅里(Massimo Vignelli,1931—2014)是意大利国宝级设计师,现代主义设计的开拓中坚,二十世纪下半叶视觉传达发展进程中具有深远影响的人物之一。他的设计领域涵盖了包装、产品、家具、展示设计到公共标识。
1966年,维涅里同其他设计师共同创办了“益茂国际”(Unimark International),这家设计所很快便成为了世界上最大的设计公司之一,并为众多世界知名企业设计了身份标识,如美国航空、美国布鲁明代尔百货公司、福特、IBM等。这一时期,维涅里最著名的设计作品是纽约地铁线路图。1971年,维涅里离开益茂国际,与妻子莱拉一起在纽约创办了维涅里设计事务所,被视为设计界的全能常青树。
the guidebook design itself also do stick to its guidelines
评分the guidebook design itself also do stick to its guidelines
评分the guidebook design itself also do stick to its guidelines
评分入门级别的书,讲了一下对设计的认知,没啥错也无大惊喜。适合初学。
评分入门级别的书,讲了一下对设计的认知,没啥错也无大惊喜。适合初学。
在看了很多作品集之后,来看这本书。 就知道了别人做的好在哪里了。 考试的前一晚和后一晚,两个晚上看完了。虽然没有说明具体应该怎么做,但是所给的指导很明确,可以说一针见血。 作者的结尾很有诗意。 BTY “It is not the formula that prevents good design from happe...
评分17° 读书会第 6 本书: 阅读时间:2017-03-19 ~ 2017-03-25 这本小书不是要扼杀创造力,也不是要将其简化为一堆原则,它并非妨碍好设计发生的方程式,而是希望制止对设计专业复杂性缺乏了解的状况。大脑应该负责运用合适的方程式去实现预期的结果。 读前问题 设计中的「准则」...
评分"How often we see design that has no meaning: stripes and swash of color splashed across pages for no reason whatsoever. Well, they are either meaningless or incredibly vulgar or criminal when done on purpose. Unfortunately, there are designers and marketin...
评分"How often we see design that has no meaning: stripes and swash of color splashed across pages for no reason whatsoever. Well, they are either meaningless or incredibly vulgar or criminal when done on purpose. Unfortunately, there are designers and marketin...
评分《设计的准则》书评 设计涉及于我们生活中的处处,可能是作为物品,也可能是作为一个人的产品。 在我的理解中,设计是一系列可视化艺术的过程,这个过程是人类智慧和情感的最佳体现。 每个人都需要仔细设计自己的生活。 《设计的准则》书中提到虽然设计主要是不稳定的灵感,但...
The Vignelli Canon pdf epub mobi txt 电子书 下载 2025