Logo Design Love pdf epub mobi txt 电子书下载 2025

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David Airey

New Riders

2009-12-30

216

USD 44.99

Paperback

9780321660763

图书标签: 设计 logo design 艺术案例 Graphic 广告 book

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发表于2025-01-22

Logo Design Love epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2025

Logo Design Love pdf epub mobi txt 电子书下载 2025

图书描述

There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: * Why one logo is more effective than another * How to create their own iconic designs * What sets some designers above the rest * Best practices for working with clients *25 practical design tips for creating logos that last

Logo Design Love 下载 mobi epub pdf txt 电子书

著者简介

作者：（英国）艾雷（David Airey）译者：黄如露杨庆康

艾雷(David Airey)超人气平面设计师来自英国的平面设计师David Airey始终专注于自己所喜爱的品牌标识设计。他在博客上面与来自全世界的专业平面设计人员和爱好者分享着他的设计经验与心得。

图书目录

Logo Design Love pdf epub mobi txt 电子书下载

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

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用户评价

评分☆☆☆☆☆

书中很多实例让人眼前一亮，作者从设计一个Logo的完全过程以及与客户洽谈沟通的策略这两个大方向深入，如果是自由职业者应该会很受益。看完书有很多收获，一些个人所得关键词：brainstorming before design, sketching always, design more, design for yourself, 灵感不是一蹴而就的，更多地还是来源于积累。

评分☆☆☆☆☆

很棒的设计书籍作者本身就是设计师重点讲述了灵感的生成和草图的重要性同时简述了商业洽谈与制定合约的一些准则

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给的多是general idea。不过确实有启发，比如自己的portfolio网站不要用flash增加加载时间；背景不要放自动音乐把潜在用户吓跑，自己的网站要放client testimonial（因此之前要跟用户沟通好，在项目结束后问他们要合作感受）；在与客户签合同时要注明client have full ownership of the design, but you should preserve the right to use the work for self-promotion。书中也列举了些很有意思的logo案例。很喜欢french property exhibition的新logo.文中只说了2层意思，法国旗和开放的门。但如

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很适合初级设计者简明实用

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@2012-12-11 07:30:58