图书标签: 设计 logo design 艺术 案例 Graphic 广告 book
发表于2024-10-03
Logo Design Love pdf epub mobi txt 电子书 下载 2024
There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: * Why one logo is more effective than another * How to create their own iconic designs * What sets some designers above the rest * Best practices for working with clients *25 practical design tips for creating logos that last
作者:(英国)艾雷(David Airey) 译者:黄如露 杨庆康
艾雷(David Airey)超人气平面设计师来自英国的平面设计师David Airey始终专注于自己所喜爱的品牌标识设计。他在博客上面与来自全世界的专业平面设计人员和爱好者分享着他的设计经验与心得。
很适合初级设计者 简明实用
评分在方所读完的书,也是我的第一本logo设计书。惊异于案例中设计师的想象力,对于一个设计能有如此多种思路,而且总有几种是成熟甚至是绝妙的!在我看来,最好的logo就是简单醒目辨识度高,与品牌关联性强,最好是一眼看出其中的联系。灵感是靠观察和练习堆积出来的,你也可以!
评分超越logo设计 英文版
评分简而精的教程向书籍,作者是业界有名的设计师,他的建议也多是为初涉商业设计的设计师而提,对我来说很有帮助
评分Surprisingly good. worth reading several times
作者逻辑很清楚,文笔也不错。 文章给的多是general idea。不过有些地方确实有启发,比如自己的portfolio网站不要用flash增加加载时间;背景不要放自动音乐把潜在用户吓跑,自己的网站要放client testimonial(因此之前要跟用户沟通好,在项目结束后问他们要合作感受);在与客...
评分最近接触到了logo设计的领域,急需相关的书籍作为参考,所以买来一看,封面和标题都还不错,希望可以真正的解决问题的所在,在豆瓣上大家的评价也很高,这本书再版了十二次,销量也的确有保障,能得到大家的认可。 但是,事与愿违,在书中很难整理出我所需要的内容。翻开第一...
Logo Design Love pdf epub mobi txt 电子书 下载 2024