 
			 
				There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: * Why one logo is more effective than another * How to create their own iconic designs * What sets some designers above the rest * Best practices for working with clients *25 practical design tips for creating logos that last
作者:(英国)艾雷(David Airey) 译者:黄如露 杨庆康
艾雷(David Airey)超人气平面设计师来自英国的平面设计师David Airey始终专注于自己所喜爱的品牌标识设计。他在博客上面与来自全世界的专业平面设计人员和爱好者分享着他的设计经验与心得。
Logo设计,思维发散很重要。下图是书中为某教堂Logo设计画得草图。 下图是关于词联想的思维导图(水平思考) 最后看似最简洁和聪明的logo设计,是最后由复杂的思考过程变得简洁的。 logo设计几种普遍方法: 不同相关元素结合到仪器; 可以只用文字,但字体选择要恰当。 意图ico...
评分设计=寻找+表达 寻找:就是要寻找产品的最大特点,和同类产品不同的的地方,最大优势。 表达:就是通过图像来表达,让人一看就了解你要说什么。 设计的过程就是: 1.通过交流提问做好设计简报,以寻找产品的特点与优势。 2.对名字、特点、关键词构建起思维导图,并尽可能的具...
评分对于我这种设计新人来讲阅读无压力,书中内容不仅谈LOGO设计,多是作者对设计生活的一种分享。做为logo设计理念入门级读物很不错,如果要学LOGO设计的具体操作流程和制作手法这本书就不太合适了。
评分对于我这种设计新人来讲阅读无压力,书中内容不仅谈LOGO设计,多是作者对设计生活的一种分享。做为logo设计理念入门级读物很不错,如果要学LOGO设计的具体操作流程和制作手法这本书就不太合适了。
书中很多实例让人眼前一亮,作者从设计一个Logo的完全过程以及与客户洽谈沟通的策略这两个大方向深入,如果是自由职业者应该会很受益。看完书有很多收获,一些个人所得关键词:brainstorming before design, sketching always, design more, design for yourself, 灵感不是一蹴而就的,更多地还是来源于积累。
评分香港回上海的飞机上读完。高效!
评分业界良心
评分很适合年轻设计师的职业入门书,讲述了除了技术之外,需要注意的所有问题。听说人邮很快会出版此书的中译本,值得期待。
评分还不错,但是说的不够深入,比较适合新手。
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