Imagine, if you can, the world of business - without corporate strategy.

Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.

But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry:

- Bruce Henderson, founder of Boston Consulting Group

- Bill Bain, creator of Bain & Company

- Fred Gluck, longtime Managing Director of McKinsey & Company

-Michael Porter, Harvard Business School professor

Providing a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work.

作者簡介

沃爾特•基希勒三世，美國商業作傢及資深記者，《財富》雜誌前總編、哈佛商業齣版社前總編及《哈佛商業評論》齣版人。他畢業於哈佛大學並先後獲得文學士、工商管理碩士和法學博士學位，並曾經在美國海軍服役五年。他還是《辦公時間：一部管理者人生的指導》一書的作者。

譯者簡介

慎思行，中國戰略與谘詢領域第三方領先研究服務機構，擁有本土最大的谘詢顧問及戰略管理人士網絡，並與全球前30頂級谘詢公司的保持深度閤作，長期緻力於企業戰略管理領域和谘詢行業發展的研究，並廣受業內人士認可。