Microtrends pdf epub mobi txt 电子书 下载 2024


Microtrends

简体网页||繁体网页
Mark Penn
Twelve
2009-06-15
480
USD 14.99
Paperback
9780446699761

图书标签: 社会  非小说类  英文  英文原版  V++   


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发表于2024-11-22

Microtrends epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Microtrends epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Microtrends pdf epub mobi txt 电子书 下载 2024



图书描述

Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the world:

*Single women by choice: More often than ever before, they aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes.

*Splitters: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market.

*Sun Haters: Environmentalists, skin cancer survivors, and parents concerned about the impact the sun is having on our health.

*Philo-semites: A growing number of people want to date Jewish men and women.

*Classical Music Dads: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids.

Penn highlights everything from religion to politics, from leisure pursuits to relationships. MICROTRENDS will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.

Microtrends 下载 mobi epub pdf txt 电子书

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Microtrends pdf epub mobi txt 电子书 下载
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用户评价

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Interesting data, but rather common observation and interpretation.

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Interesting data, but rather common observation and interpretation.

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Interesting data, but rather common observation and interpretation.

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尝试关注社会中细微的变化,不要忽略它们。1%的总体可能带来100%的变化。

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尝试关注社会中细微的变化,不要忽略它们。1%的总体可能带来100%的变化。

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Microtrends pdf epub mobi txt 电子书 下载 2024


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