Cognitive Surplus

Cognitive Surplus pdf epub mobi txt 電子書 下載2025

出版者:Penguin Press
作者:Clay Shirky
出品人:
頁數:242
译者:
出版時間:2010-06-10
價格:GBP 16.60
裝幀:Hardcover
isbn號碼:9781594202537
叢書系列:
圖書標籤:
  • 互聯網
  • 社會學
  • 新媒體
  • SNS
  • 心理學
  • ClayShirky
  • 網絡媒體
  • 英文
  • cognitive surplus
  • crowdsourcing
  • ubuntu
  • technology
  • sociology
  • participation
  • shared knowledge
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具體描述

The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus , Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.

Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.

The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

著者簡介

剋萊·捨基,被譽為“互聯網革命最偉大的思考者”、“新文化最敏銳的觀察者”,從事有關互聯網的社會和經濟影響的寫作、教學與谘詢,特彆關注社會網絡和技術網絡的交叉地帶。目前在紐約大學的互動電信項目中任教,其谘詢客戶包括諾基亞、寶潔、BBC、美國海軍和樂高公司等。多年來,在《紐約時報》、《華爾街日報》、《哈佛商業評論》、《連綫》和《IEEE計算機》等報刊上發錶文章,廣受讀者追捧,並經常在技術會議上充當主題演講者。

圖書目錄

讀後感

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看完了《认知盈余》一书。“认知盈余”是新时代网民赋予互联网从业者最大的礼物。作者从理论上明确地告诉大家:庞大网友会无私地在自由时间里,分享自己的聪明与才智。但如何利用这条理论,更好地构建一个平台,让用户最终选择你,才是真正需要思考的。理论只是指导,不停的失...  

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用戶評價

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感覺囉囉嗦嗦講瞭很多顯而易見的東西,或許因為已經是五年前的內容瞭吧。最後一章相對有意思一點。

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為什麼人們有那麼多時間上網做各種各樣的事情? 原因無非三種:手段(便捷)、動機(分享,互惠互利,自我的內在滿足和實現)和機會(有更多機會去實現人的倫理。 互聯網時代不是專業/業餘的二分法時代,而是認可普通人的創造是有價值的,本身就是自我實現的過程,互聯網前所未有地幫助人們實現這種價值。個人滿足與整全並非假象,但是網絡大眾的集體創造被無償占有也是事實。文化生産背後的技術與利益結構不應被人遺忘,無論該種利益屬於何種資本主義。

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Kindle Store 上買的第一本書。整本書寫得有點囉嗦,要瞭解這本書的主要思想其實看前兩章的內容就差不多瞭。不過中間為瞭論證作者的觀點穿插的一些行為經濟學的實驗還是蠻有意思的。

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大概是互聯網時代變化太快,幾年前寫的書現在看來已經沒有太多振聾發聵的感覺瞭。案例和分析都是精準到位的,讀完以後的收獲卻和看完一場TED不相上下。為數不多的現實意義是為我的追星心路曆程提供瞭理論依據。

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Kindle版都不便宜,但又懶得等軟皮裝瞭。後麵那一堆資料,還真是有電子版看著方便 :)

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