The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.
For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus , Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.
Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.
Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.
The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.
克莱·舍基,被誉为“互联网革命最伟大的思考者”、“新文化最敏锐的观察者”,从事有关互联网的社会和经济影响的写作、教学与咨询,特别关注社会网络和技术网络的交叉地带。目前在纽约大学的互动电信项目中任教,其咨询客户包括诺基亚、宝洁、BBC、美国海军和乐高公司等。多年来,在《纽约时报》、《华尔街日报》、《哈佛商业评论》、《连线》和《IEEE计算机》等报刊上发表文章,广受读者追捧,并经常在技术会议上充当主题演讲者。
舍基的角度是从传统的组织或者传统组织里面的人该如何应对新的变化。 新技术带来的个人行为习惯的改变。 工业化产生了大量财富,以至于人只需要在一天中的一小部分时间工作,就能够获得满足生存生活的收入,每个人都有了越来越多的自由时间,在互联网应用之前,这些时间大部分...
评分跳过前面的6章废话,直接看第七章吧。 1-6章都在讲述世界的规律、历史、社会现象。而第7章讲的是:在认知盈余时代如何创业。 无论是IT老鸟,还是在互联网行业刚刚起步的初生牛犊。读一读作者所分享的经验心得应该都挺有收获的!
评分 评分什么是认知盈余? 因为8小时工作制,人们每天会有8小时的自由支配时间。人类有消费(接受信息)、分享(传播信息)、创造(提供新信息)的需求。在以前人们只在电视机前进行消费,而如今,大量受过高等教育程度的人们可以通过互联网进行分享和创造。如此多的盈余时间如果能够被...
评分看了第7章简直想打4星啊,但是前面6章只能算2星,综合下只能3星了。 方式、动机、机会三者融合,累积自由时间作为原材料,生产了认知盈余,带来了仍我们为彼此创造机会的机会。以群体的形式尝试新事物,是对社会化媒体最为意义深远的利用。 新工具提供的机会越多,任何人可以...
2010年出版的此书内容已经严重过时,老生常谈。
评分so filled with constructive insights it is amazing.
评分我最喜欢这种披着理论外衣但是有很强实践意义的东西了——既有“解构世界”的高端感,又有似乎常能被举一反三的实践性。蛮明显是一些结构功能主义的痕迹,也从文化社会学角度讨论了下被机构化的社交网络。虽然并不是tip-book,也还是蛮适合做MKT等行业稍瞄两眼的。
评分how much will we be able to take advantage of the cognitive surplus to produce real civic value?
评分2010年出版的此书内容已经严重过时,老生常谈。
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