Cognitive Surplus

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克莱·舍基,被誉为“互联网革命最伟大的思考者”、“新文化最敏锐的观察者”,从事有关互联网的社会和经济影响的写作、教学与咨询,特别关注社会网络和技术网络的交叉地带。目前在纽约大学的互动电信项目中任教,其咨询客户包括诺基亚、宝洁、BBC、美国海军和乐高公司等。多年来,在《纽约时报》、《华尔街日报》、《哈佛商业评论》、《连线》和《IEEE计算机》等报刊上发表文章,广受读者追捧,并经常在技术会议上充当主题演讲者。

出版者:Penguin Press
作者:Clay Shirky
出品人:
页数:242
译者:
出版时间:2010-06-10
价格:GBP 16.60
装帧:Hardcover
isbn号码:9781594202537
丛书系列:
图书标签:
  • 互联网 
  • 社会学 
  • 新媒体 
  • SNS 
  • 心理学 
  • ClayShirky 
  • 网络媒体 
  • 英文 
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The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus , Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.

Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.

The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

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什么是认知盈余? 因为8小时工作制,人们每天会有8小时的自由支配时间。人类有消费(接受信息)、分享(传播信息)、创造(提供新信息)的需求。在以前人们只在电视机前进行消费,而如今,大量受过高等教育程度的人们可以通过互联网进行分享和创造。如此多的盈余时间如果能够被...  

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看完了《认知盈余》一书。“认知盈余”是新时代网民赋予互联网从业者最大的礼物。作者从理论上明确地告诉大家:庞大网友会无私地在自由时间里,分享自己的聪明与才智。但如何利用这条理论,更好地构建一个平台,让用户最终选择你,才是真正需要思考的。理论只是指导,不停的失...  

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clay 的东西从来就是 纸上谈兵,完全不会告诉你如何解决问题,也不启发你去触类旁通,因为枚举的例子都非常specific,根本没有普适性。唯讲话铿锵有力,令人舒爽。

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2010年出版的此书内容已经严重过时,老生常谈。

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so filled with constructive insights it is amazing.

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Kindle版都不便宜,但又懒得等软皮装了。后面那一堆资料,还真是有电子版看着方便 :)

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这本书让我想起写“排泄性用户”那个做论坛的人。忘记名字了。挺实在的概念,不过就是不深。做任何新东西就是这样吧,摸着石头过河。

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