Ken Auletta has written the "Annals of Communications" column for The New Yorker since 1992. He is the author of ten books, including four national bestsellers. These include Three Blind Mice: How the TV Networks Lost Their Way, Greed and Glory on Wall Street: The Fall of the House of Lehman, and World War 3.0: Microsoft and Its Enemies. In naming him America's premier media critic, the Columbia Journalism Review said, "no other reporter has covered the new communications revolution as thoroughly as has Auletta."
A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.
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评分单从内容上看没有太多新内容(google一下都出来了),有点儿意思的是对未来走向的分析。作者认为谷歌缺乏social skill,处理more art than science的问题时就没辙了。另外losing focus竟然和敝司相似。
评分故事书……第四部分有点意思
评分一直以为google不就是一个搜索引擎嘛,有什么大不了的。殊不知google在搜索引擎收集的用户数据的基础上,已经将业务扩展到这么多领域,成为了世界最大的广告传媒公司,给传统媒体、广告公司、图书、音乐等产业都造成了巨大的冲击。在这同时也产生了一些问题,比如版权和隐私的问题,比如得到的信息越多是不是真的能让人们的生活变得更好,也值得深思。
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