Design Driven Innovation pdf epub mobi txt 電子書下載 2025

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Roberto Verganti

Harvard Business Press

2009-8-3

288

USD 35.00

Hardcover

9781422124826

圖書標籤: 設計 innovation 創新商業 Design 設計驅動創新 business_inovation 英語

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发表于2025-01-03

Design Driven Innovation epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2025

Design Driven Innovation pdf epub mobi txt 電子書下載 2025

圖書描述

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In "Design-Driven Innovation: How to Compete by Radically Innovating What Things Means", Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in. "Design-Driven Innovation" offers a provocative new view of innovation thinking and practice

Design Driven Innovation 下載 mobi epub pdf txt 電子書

著者簡介

圖書目錄

Design Driven Innovation pdf epub mobi txt 電子書下載

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用戶評價

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Radical Innovation VS Incremental Innovation

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Swatch的故事特彆精彩

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Radical Innovation VS Incremental Innovation

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這個書值得一說，有意思。先說一個讀書讀到一個小小full circle: 最近剛好對Mondrian有強烈興趣，人物作品介紹看瞭3本，love abstract art and all, 但是就是不懂，為什麼這個人這麼有名！DDI（本書）裏麵恰好給迴答瞭！

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Swatch的故事特彆精彩

讀後感

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这本书的结构让我想起另外一本“how to read a book” 相似之处在于，都是不断的重复，你现在读到哪里了，你前面刚刚读过了什么，你下面要读的是什么。基本每个大的章节前面都有，甚至比较小的节都有。本来条理清晰是好事，这个技巧在做演讲的时候可能很好用，但是这是一本书...

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你来到一个了房间里，你忽然发现自己被浸泡在一种靛蓝色与紫色的环境中。灯光的边际在墙上渐渐地变成淡蓝色，温柔地流动这、闪烁着。在这美丽的氛围当中，你感到惬意，感到晕眩乃至激动。你以为这是晚霞，可是打开窗户你却发现这是彻底的黑夜。你忽然发现了这光亮的源头，它在...

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Roberto Verganti: Changing the rules of competition by radically innovating what things mean Roberto is Professor of Management and innovation at Politecnico di Milano and author of Design-driven Innovation He talked to us about the importance of meaning. M...

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"Without the research on reduction and simplification by abstract artists,who deard to challenge dominant assumptions about aesthetic language accepted for centuries? computers would have Victorian decoration."

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Design Driven Innovation pdf epub mobi txt 電子書下載 2025