Marketing Dictatorship

Marketing Dictatorship pdf epub mobi txt 電子書 下載2025

出版者:Rowman & Littlefield Publishers
作者:Anne-Marie Brady
出品人:
頁數:246
译者:
出版時間:2009-11-16
價格:USD 35.00
裝幀:Paperback
isbn號碼:9780742540583
叢書系列:
圖書標籤:
  • 政治學
  • 海外中國研究
  • 中國政治
  • 英文原版
  • 傳播學
  • 中國
  • 政治
  • 曆史
  • 市場營銷
  • 權力控製
  • 商業策略
  • 消費者行為
  • 企業壟斷
  • 信息操控
  • 廣告心理學
  • 市場操縱
  • 商業倫理
  • 競爭策略
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具體描述

China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy.

In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.

著者簡介

Professor Anne-Marie Brady, BA, MA Auckland, PhD ANU is a specialist in Chinese and polar politics based at the University of Canterbury, Christchurch, New Zealand. She is a fluent Mandarin speaker, who specialises in Chinese and polar politics. She is editor-in-chief of The Polar Journal, and has written nine books and over forty scholarly articles on topics ranging from China’s modern propaganda system, foreigner-management in China and competing foreign policy interests in Antarctica. Her latest monograph examines China’s polar policies.

圖書目錄

Introduction
Chapter 1: Guiding Hand: The Role of the Propaganda System
Chapter 2: From Thought Reform to Economic Reform: Comparing Propaganda and Thought Work in Different Eras
Chapter 3: China's Unseen Engineers: Reform and Modernization in the Propaganda System
Chapter 4: Regimenting the Public Mind: The Methods of Control in the Propaganda System
Chapter 5: Sex Crime, Wheels of Law, and Song Zuying: Managing Information Communication Technology in China
Chapter 6: Combating Hostile Forces: China's Foreign Propaganda Work since 1989
Chapter 7: Models and Anti-Models: Searching for a New, New China
Chapter 8: The Rebirth of the Propaganda State
Glossary
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讀後感

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很多propaganda研究共同存在的問題,直接把內容當作效果,應該是把人當傻子看

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17 -18 master dissertation

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書名起的不錯。主要講瞭中共後學運時代在思想工作和宣傳工作上麵的變化。除瞭現在看起來不新鮮的將專傢、網絡、娛樂、市場等要素整閤進宣傳體係中,比較不錯的是開篇兩個大錶展示瞭中宣部領導和指導下的機構牽涉之多。引導輿情的策略雖然整理的不係統也算有趣。算是將中共的宣傳係統呈現瞭個大概,尤其是相較於過去的新變化呈現齣不少。問題是理論性略低,隻停留在描述,變化的原因、過程和效果沒有係統討論。有點泛泛而談,缺乏能夠呈現微觀行動者層麵的案例。

评分

書名起的不錯。主要講瞭中共後學運時代在思想工作和宣傳工作上麵的變化。除瞭現在看起來不新鮮的將專傢、網絡、娛樂、市場等要素整閤進宣傳體係中,比較不錯的是開篇兩個大錶展示瞭中宣部領導和指導下的機構牽涉之多。引導輿情的策略雖然整理的不係統也算有趣。算是將中共的宣傳係統呈現瞭個大概,尤其是相較於過去的新變化呈現齣不少。問題是理論性略低,隻停留在描述,變化的原因、過程和效果沒有係統討論。有點泛泛而談,缺乏能夠呈現微觀行動者層麵的案例。

评分

書名起的不錯。主要講瞭中共後學運時代在思想工作和宣傳工作上麵的變化。除瞭現在看起來不新鮮的將專傢、網絡、娛樂、市場等要素整閤進宣傳體係中,比較不錯的是開篇兩個大錶展示瞭中宣部領導和指導下的機構牽涉之多。引導輿情的策略雖然整理的不係統也算有趣。算是將中共的宣傳係統呈現瞭個大概,尤其是相較於過去的新變化呈現齣不少。問題是理論性略低,隻停留在描述,變化的原因、過程和效果沒有係統討論。有點泛泛而談,缺乏能夠呈現微觀行動者層麵的案例。

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