Predictably Irrational, Revised and Expanded Edition

Predictably Irrational, Revised and Expanded Edition pdf epub mobi txt 電子書 下載2025

Dr. Dan Ariely, 40, is the Alfred P. Sloan Professor of Behavioral Economics at MIT, where he holds a joint appointment between MIT’s Program in Media Arts and Sciences and the Sloan School of Management. He is also a visiting scholar at the Boston Federal Reserve Bank and a fellow at the Institute for Advance Study at Princeton. Dr. Ariely publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science, CNN, NPR, and he was interviewed for ABC 20/20’s segment on Freakonomics. Born in New York City, he lives in Boston, MA and Princeton, NJ.

出版者:Harper
作者:丹·艾瑞裏
出品人:
頁數:400
译者:
出版時間:2009-06-01
價格:USD 27.99
裝幀:Roughcut
isbn號碼:9780061854545
叢書系列:
圖書標籤:
  • 行為經濟學 
  • psychology 
  • business 
  • 經濟學 
  • 心理學 
  • DanAriely 
  • 經濟 
  • marketing 
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How do we think about money?

What caused bankers to lose sight of the economy?

What caused individuals to take on mortgages that were not within their means?

What irrational forces guided our decisions?

And how can we recover from an economic crisis?

In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble.

Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market—with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer.

Packed with new studies and thought-provoking responses to readers' questions and comments, this revised and expanded edition of Predictably Irrational will changethe way we interact with the world—from the small decisions we make in our own lives to the individual and collective choices that shape our economy.

具體描述

讀後感

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记得的最好的一句话就是:认识和接受自己的脆弱。在做一件事情之前,客观的估计一下这个举动真的会给自己带来多大的快感呢?很多事情,第一次的影响非常巨大。eg:当你在IT买了一件衣服之后,就再也不会觉得那笔钱是巨款了……  

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序:"哪天我的羊儿越来越肥,我会把它们送给生活这只狼,希望它在吃饱之后,少来打扰我.那么我又可以安安心心的放我的羊了,哈哈" 这俩天在看这一本"怪诞行为学", 跟以前看过的 "影响力"有些共同之处. 可以总结为行为经济学,是心理学和经济学的巧妙融合,它解释了我们有时看...  

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www.hi.baidu.com/书评天下 ———————————— 我和女友有两烦。她烦我整天和她讲大道理,我则烦她站在超市货架前的踌躇。同样是薯片,牌子大概有三四种,同样是一个牌子,原味、番茄、烧烤,各种味道又不一样,于是在超市货架前挑选东西就成了她头疼,我头晕的事情了。...

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用戶評價

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對理性經濟人假設的一次次鬆動,引齣多種反直覺的結論。每一章的實驗設計很有趣也很有啓發性。作為一本行為經濟學的科普讀物,營養均衡易消化。

评分

對理性經濟人假設的一次次鬆動,引齣多種反直覺的結論。每一章的實驗設計很有趣也很有啓發性。作為一本行為經濟學的科普讀物,營養均衡易消化。

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第一本外文書,可預測的非理性

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第一本外文書,可預測的非理性

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許多觀點對生活是比較有用的

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