KFC in China pdf epub mobi txt 电子书下载 2024

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简体网页||繁体网页

Warren Liu

Wiley

2008-9-26

200

USD 24.95

Paperback

9780470823842

图书标签: KFC在中国策略战略商业 Marketing 原版 KFC 2008

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发表于2024-11-22

KFC in China epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

KFC in China pdf epub mobi txt 电子书下载 2024

图书描述

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China s competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China s business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world s fastest growing economy.

KFC in China 下载 mobi epub pdf txt 电子书