圖書標籤: 廣告 Advertising 設計 concept 品牌 design_thinking Design Brand
发表于2024-12-23
The Advertising Concept Book pdf epub mobi txt 電子書 下載 2024
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.
後悔沒在HK買。。。 最終從米國AMZON上買迴來~ 拖拖拉拉讀瞭很久,工作之後結閤平時的工作經驗閱讀,更能與real cases融會貫通起來。
評分很有啓發 案例挺不少 還是買瞭吧
評分很有啓發 案例挺不少 還是買瞭吧
評分單純地喜歡sketch
評分戛納最年輕大奬得主麥朗推薦的書,真的很贊。
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The Advertising Concept Book pdf epub mobi txt 電子書 下載 2024